rss
07-12-2016, 04:23 AM
Warner Bros. busted for paying YouTubers for positive game reviews
http://i.amz.mshcdn.com/xyOBqAjP-Hc382ITbi3Z8HUKFM4=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F141680%2FMiddleearthShadowofMordor_UrukBrandi ng_Screenshot-640x360.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Warner+Bros.+busted+for+paying+YouTubers+for+ positive+game+reviews&url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F11%2Fy outube-warner-bros-shadow-of-mordor%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07 %2F11%2Fyoutube-warner-bros-shadow-of-mordor%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
LOS ANGELES — *The Federal Trade Commission called out Warner Bros. Home Entertainment on Monday for paying YouTube creators to endorse the publisher's game Middle-earth: Shadow of Mordor.*
In a settlement (https://cdn.arstechnica.net/wp-content/uploads/2016/07/160711warnerbroscmpt.pdf), the FTC said the entertainment company failed to adequately disclose it paid influencers "hundreds to tens of thousands of dollars" to create sponsored videos that only promote the game in a positive way.*
The complaint alleges that Warner Bros. used its advertising agency Plaid Social Labs to hire these influencers, give them a free advance-release version of the game and have them post about it on YouTube and social media platforms.* Read more... (http://mashable.com/2016/07/11/youtube-warner-bros-shadow-of-mordor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Lawsuit (http://mashable.com/category/lawsuit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Us Federal Trade Commission (http://mashable.com/category/us-federal-trade-commission/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ftc (http://mashable.com/category/ftc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pewdiepie (http://mashable.com/category/pewdiepie/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Shadow Of Mordor (http://mashable.com/category/shadow-of-mordor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/fKJ2OanWA6k
http://i.amz.mshcdn.com/xyOBqAjP-Hc382ITbi3Z8HUKFM4=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F141680%2FMiddleearthShadowofMordor_UrukBrandi ng_Screenshot-640x360.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Warner+Bros.+busted+for+paying+YouTubers+for+ positive+game+reviews&url=http%3A%2F%2Fmashable.com%2F2016%2F07%2F11%2Fy outube-warner-bros-shadow-of-mordor%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F07 %2F11%2Fyoutube-warner-bros-shadow-of-mordor%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
LOS ANGELES — *The Federal Trade Commission called out Warner Bros. Home Entertainment on Monday for paying YouTube creators to endorse the publisher's game Middle-earth: Shadow of Mordor.*
In a settlement (https://cdn.arstechnica.net/wp-content/uploads/2016/07/160711warnerbroscmpt.pdf), the FTC said the entertainment company failed to adequately disclose it paid influencers "hundreds to tens of thousands of dollars" to create sponsored videos that only promote the game in a positive way.*
The complaint alleges that Warner Bros. used its advertising agency Plaid Social Labs to hire these influencers, give them a free advance-release version of the game and have them post about it on YouTube and social media platforms.* Read more... (http://mashable.com/2016/07/11/youtube-warner-bros-shadow-of-mordor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Lawsuit (http://mashable.com/category/lawsuit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Us Federal Trade Commission (http://mashable.com/category/us-federal-trade-commission/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ftc (http://mashable.com/category/ftc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pewdiepie (http://mashable.com/category/pewdiepie/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Shadow Of Mordor (http://mashable.com/category/shadow-of-mordor/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/fKJ2OanWA6k