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06-26-2016, 08:20 PM
Bigger than ever, VidCon breaks into the mainstream
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The media and tech**logy calendar traditionally has revolved around a few events: the Consumer Electronics Show, SXSW Interactive, Comic-Con and Cannes Lions.*
**w VidCon is making strong push to enter that established group.*The event — for those who have heard of it at all — typically conjures thoughts of stampeding teens chasing YouTube stars. Backroom business deals, **t so much.
Yet here we are. It's 2016 and VidCon, which is happening at the same time as Cannes, is on the radar.
SEE ALSO: Lionsgate's 'Dirty 30' and Netflix's Miranda Sings show an**unce release dates at VidCon (http://mashable.com/2016/06/24/dirty-30-lionsgate-mamrie-hart-hannah-hart-grace-helbig-vidcon/)
"In the beginning, it was more of a gathering, it felt less professional, less production values. It was more about getting together a sense of community," Berta De Pablos Barbier, vice president of marketing for Mars Chocolate **rth America, told Mashable. "What we really see **w is that it's part of an entertainment industry." Read more... (http://mashable.com/2016/06/26/vidcon-emerges-mainstream-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Multiplatform Network (http://mashable.com/category/multiplatform-network/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Multichannel Network (http://mashable.com/category/multichannel-network/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Digital Media (http://mashable.com/category/digital-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Vidcon 2016 (http://mashable.com/category/vidcon-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/wu7H08-y23c
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The media and tech**logy calendar traditionally has revolved around a few events: the Consumer Electronics Show, SXSW Interactive, Comic-Con and Cannes Lions.*
**w VidCon is making strong push to enter that established group.*The event — for those who have heard of it at all — typically conjures thoughts of stampeding teens chasing YouTube stars. Backroom business deals, **t so much.
Yet here we are. It's 2016 and VidCon, which is happening at the same time as Cannes, is on the radar.
SEE ALSO: Lionsgate's 'Dirty 30' and Netflix's Miranda Sings show an**unce release dates at VidCon (http://mashable.com/2016/06/24/dirty-30-lionsgate-mamrie-hart-hannah-hart-grace-helbig-vidcon/)
"In the beginning, it was more of a gathering, it felt less professional, less production values. It was more about getting together a sense of community," Berta De Pablos Barbier, vice president of marketing for Mars Chocolate **rth America, told Mashable. "What we really see **w is that it's part of an entertainment industry." Read more... (http://mashable.com/2016/06/26/vidcon-emerges-mainstream-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Multiplatform Network (http://mashable.com/category/multiplatform-network/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Multichannel Network (http://mashable.com/category/multichannel-network/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Digital Media (http://mashable.com/category/digital-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Vidcon 2016 (http://mashable.com/category/vidcon-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/wu7H08-y23c