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05-18-2016, 09:28 AM
ESPN's new online ads let businesses focus on your favorite teams
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Visit ESPN's website after your team scores a big victory, and you may start seeing ads congratulating them on the win.*
Meanwhile, that same advertiser could be simultaneously mourning the opposing team's loss to appease its disappointed fans.
SEE ALSO: ESPN thinks you need to choose between live sports and social media (http://mashable.com/2016/05/12/espn-ad-campaign-netflix-twitter/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
ESPN just rolled out a new tool that lets advertisers place personalized ads based on what it k**ws about visitors' favorite teams and players and the outcomes of particular games.
Brands can even build an advertisement around an exciting moment in a game — say, a far-out three-pointer from Steph Curry that has social media abuzz — then target it at fans of Curry or the Golden State Warriors for a set window of time afterwards. Read more... (http://mashable.com/2016/05/18/espn-ads-favorite-team-player/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Upfronts 2016 (http://mashable.com/category/upfronts-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Upfronts (http://mashable.com/category/upfronts/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Espn (http://mashable.com/category/espn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XUh1yB7JB0o
http://i.amz.mshcdn.com/Z1OxGV4tkmEBWhTrJInCOziZeSA=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F91387%2Fgiants.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=ESPN%27s+new+online+ads+let+businesses+focus+ on+your+favorite+teams&src=http%3A%2F%2Fmashable.com%2F2016%2F05%2F18%2Fe spn-ads-favorite-team-player%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F05 %2F18%2Fespn-ads-favorite-team-player%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Visit ESPN's website after your team scores a big victory, and you may start seeing ads congratulating them on the win.*
Meanwhile, that same advertiser could be simultaneously mourning the opposing team's loss to appease its disappointed fans.
SEE ALSO: ESPN thinks you need to choose between live sports and social media (http://mashable.com/2016/05/12/espn-ad-campaign-netflix-twitter/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
ESPN just rolled out a new tool that lets advertisers place personalized ads based on what it k**ws about visitors' favorite teams and players and the outcomes of particular games.
Brands can even build an advertisement around an exciting moment in a game — say, a far-out three-pointer from Steph Curry that has social media abuzz — then target it at fans of Curry or the Golden State Warriors for a set window of time afterwards. Read more... (http://mashable.com/2016/05/18/espn-ads-favorite-team-player/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Upfronts 2016 (http://mashable.com/category/upfronts-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Upfronts (http://mashable.com/category/upfronts/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Espn (http://mashable.com/category/espn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/XUh1yB7JB0o