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05-17-2016, 05:13 PM
The challenges of building a global startup in six new languages
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Although India,*Brazil,*Spain and*Mexico are among its 10 biggest markets, graphic design startup Canva has so far only been*available*in English.
For a company that has set its sights on reaching a global scale, that's been a must to change. On Tuesday, the Australian company launched six new*languages*online —*Spanish,*French,*Italian, Polish,*German and Brazilian Portuguese*— helping it reach more than 1 billion people in their native tongue.
SEE ALSO: Canva, Atlassian and other tech leaders push to make Australia rival Silicon Valley (http://mashable.com/2016/05/16/techsydney-canva-atlassian-australia/)
The Sydney-based startup says it has more than 10 million users from 179 countries, giving it a large audience that could benefit from a localised platform.*During a recent soft launch of European Spanish, Canva found more than 350,000 people switched over their app, co-founder*Melanie Perkins told Mashable Australia. Read more... (http://mashable.com/2016/05/17/six-new-languages-canva/)
More about Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Canva (http://mashable.com/category/canva/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/IiOUH0RuQVM
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Although India,*Brazil,*Spain and*Mexico are among its 10 biggest markets, graphic design startup Canva has so far only been*available*in English.
For a company that has set its sights on reaching a global scale, that's been a must to change. On Tuesday, the Australian company launched six new*languages*online —*Spanish,*French,*Italian, Polish,*German and Brazilian Portuguese*— helping it reach more than 1 billion people in their native tongue.
SEE ALSO: Canva, Atlassian and other tech leaders push to make Australia rival Silicon Valley (http://mashable.com/2016/05/16/techsydney-canva-atlassian-australia/)
The Sydney-based startup says it has more than 10 million users from 179 countries, giving it a large audience that could benefit from a localised platform.*During a recent soft launch of European Spanish, Canva found more than 350,000 people switched over their app, co-founder*Melanie Perkins told Mashable Australia. Read more... (http://mashable.com/2016/05/17/six-new-languages-canva/)
More about Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Canva (http://mashable.com/category/canva/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/IiOUH0RuQVM