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05-13-2016, 05:15 PM
Comedian rips apart the objectification of women in Indian advertising
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Indian comedian Vir Das takes on ***ist advertising tropes in a new deodorant ad.
SEE ALSO: Why Sheryl Sandberg praised an Indian detergent ad on women and housework (http://mashable.com/2016/02/26/ariel-ad-sheryl-sandberg/)
Das mimics several popular Indian celebrities in advertisements to demonstrate how they objectify women using props with double entendre. Think suggestive images of bare legs in a bathtub or an actress squeezing a juicy mango.*
Indian advertising remains plagued with ***ist storylines and visuals, despite widespread criticism of recent campaigns by companies like Nando's (http://www.thedrum.com/news/2016/03/28/***ist-indian-nando-s-newspaper-ad-goes-viral-after-inviting-customers-touch-our), Ola (http://www.business-standard.com/article/companies/ola-faces-public-flak-for-***ist-advertisement-withdraws-it-116042300333_1.html) and Snapdeal for perpetuating stereotypes.
Have something to add to this story? Share it in the comments. Read more... (http://mashable.com/2016/05/13/vir-das-***ist-ads-india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about ***ism (http://mashable.com/category/***ism/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertisement (http://mashable.com/category/advertisement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), India (http://mashable.com/category/india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/rKw46c336B0
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Indian comedian Vir Das takes on ***ist advertising tropes in a new deodorant ad.
SEE ALSO: Why Sheryl Sandberg praised an Indian detergent ad on women and housework (http://mashable.com/2016/02/26/ariel-ad-sheryl-sandberg/)
Das mimics several popular Indian celebrities in advertisements to demonstrate how they objectify women using props with double entendre. Think suggestive images of bare legs in a bathtub or an actress squeezing a juicy mango.*
Indian advertising remains plagued with ***ist storylines and visuals, despite widespread criticism of recent campaigns by companies like Nando's (http://www.thedrum.com/news/2016/03/28/***ist-indian-nando-s-newspaper-ad-goes-viral-after-inviting-customers-touch-our), Ola (http://www.business-standard.com/article/companies/ola-faces-public-flak-for-***ist-advertisement-withdraws-it-116042300333_1.html) and Snapdeal for perpetuating stereotypes.
Have something to add to this story? Share it in the comments. Read more... (http://mashable.com/2016/05/13/vir-das-***ist-ads-india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about ***ism (http://mashable.com/category/***ism/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertisement (http://mashable.com/category/advertisement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), India (http://mashable.com/category/india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/rKw46c336B0