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05-12-2016, 11:35 PM
ESPN thinks you need to choose between live sports and social media
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Why binge-watch Netflix or post on Instagram when you could be watching the game?
That's the oddly premised question ESPN asks in a new ad campaign that takes on some of the many new time drains competing with it for your attention, including streaming services like Netflix and Amazon and social media networks like Facebook and Twitter.
SEE ALSO: VICE and ESPN team up to make sportsball content (http://mashable.com/2016/05/03/espn-vice-partnership/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
In the first ad (http://espn.go.com/video/clip?id=15464173), a woman scoffs at a suggestion from a streaming service (clearly meant to be Netflix, though the company is never named) that she might enjoy a movie about a diamond heist.
"Silly algorithm," she chides it, as she wraps herself in a Steve Kerr blanket and settles in to watch a sideline interview with ESPN's Doris Burke — apparently the much more exciting option. Read more... (http://mashable.com/2016/05/12/espn-ad-campaign-netflix-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Espn (http://mashable.com/category/espn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7jP4i753FTo
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Why binge-watch Netflix or post on Instagram when you could be watching the game?
That's the oddly premised question ESPN asks in a new ad campaign that takes on some of the many new time drains competing with it for your attention, including streaming services like Netflix and Amazon and social media networks like Facebook and Twitter.
SEE ALSO: VICE and ESPN team up to make sportsball content (http://mashable.com/2016/05/03/espn-vice-partnership/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
In the first ad (http://espn.go.com/video/clip?id=15464173), a woman scoffs at a suggestion from a streaming service (clearly meant to be Netflix, though the company is never named) that she might enjoy a movie about a diamond heist.
"Silly algorithm," she chides it, as she wraps herself in a Steve Kerr blanket and settles in to watch a sideline interview with ESPN's Doris Burke — apparently the much more exciting option. Read more... (http://mashable.com/2016/05/12/espn-ad-campaign-netflix-twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Espn (http://mashable.com/category/espn/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/7jP4i753FTo