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05-06-2016, 01:27 AM
Hulu's future as an online TV destination becomes clearer after Upfront
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NEW YORK — "Do you really ever watch Hulu?"*
That's what one advertiser asked a**ther while waiting in a long line for the streaming service's annual Upfront presentation.
They were among the thousands who dragged themselves to Madison Square Garden on a rainy, early Wednesday morning to check out what Hulu had to offer.
That initial interest was all Hulu needed to wow the crowd. (OK — having Broad City ladies Ilana Glazer and Abbi Jacobson as MCs helped, too).
http://i.amz.mshcdn.com/PgQuGRjFT82NWtlHS95ppl450iE=/fit-in/575x4096/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F82006%2FGettyImages-528155980.jpg
Ilana Glazer an Abbi Jacobson of Broad City speak onstage at the 2016 Hulu Upftont.
Image: Getty Images for Hulu
During the roughly 90-minute presentation, Hulu highlighted its current offerings, unveiled new original programming, an**unced a partnership with LiveNation (http://mashable.com/2016/05/04/hulu-newfronts-livenation-vr-nielsen-brands/)*for virtual reality concert programming, and perhaps most **tably, confirmed a live TV offering is coming in early 2017 (http://mashable.com/2016/05/04/hulu-live-tv-2017/#y38lkZOjaZqw?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=).* Read more... (http://mashable.com/2016/05/05/hulu-upfront-newfront-analysis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Television (http://mashable.com/television/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Hulu (http://mashable.com/category/hulu/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Newfronts (http://mashable.com/category/newfronts/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Upfronts 2016 (http://mashable.com/category/upfronts-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ZESBt_0pvjU
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NEW YORK — "Do you really ever watch Hulu?"*
That's what one advertiser asked a**ther while waiting in a long line for the streaming service's annual Upfront presentation.
They were among the thousands who dragged themselves to Madison Square Garden on a rainy, early Wednesday morning to check out what Hulu had to offer.
That initial interest was all Hulu needed to wow the crowd. (OK — having Broad City ladies Ilana Glazer and Abbi Jacobson as MCs helped, too).
http://i.amz.mshcdn.com/PgQuGRjFT82NWtlHS95ppl450iE=/fit-in/575x4096/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F82006%2FGettyImages-528155980.jpg
Ilana Glazer an Abbi Jacobson of Broad City speak onstage at the 2016 Hulu Upftont.
Image: Getty Images for Hulu
During the roughly 90-minute presentation, Hulu highlighted its current offerings, unveiled new original programming, an**unced a partnership with LiveNation (http://mashable.com/2016/05/04/hulu-newfronts-livenation-vr-nielsen-brands/)*for virtual reality concert programming, and perhaps most **tably, confirmed a live TV offering is coming in early 2017 (http://mashable.com/2016/05/04/hulu-live-tv-2017/#y38lkZOjaZqw?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=).* Read more... (http://mashable.com/2016/05/05/hulu-upfront-newfront-analysis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Television (http://mashable.com/television/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Hulu (http://mashable.com/category/hulu/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Newfronts (http://mashable.com/category/newfronts/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Upfronts 2016 (http://mashable.com/category/upfronts-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ZESBt_0pvjU