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05-05-2016, 06:06 PM
Rare good news for journalism: People actually do enjoy #longreads on smartphones
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The theory goes something like this: As more people spend more time reading news on smartphones, those on-the-go consumers want short, "snackable" content.
Maybe **t so much. And that's some much-needed good news for the media world.
Readers on smartphones spent about twice as much time with longer articles as they did with shorter articles, according to a new study from the Pew Research Center.
“These findings suggest that on small, phone-sized screens the public does **t automatically turn away from an article at a certain point in time – or reject digging into a longer-length news article," Amy Mitchell, Pew Research Center’s director of journalism research, said in a statement. Read more... (http://mashable.com/2016/05/05/longform-smartphone-reading-time-spent/)
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The theory goes something like this: As more people spend more time reading news on smartphones, those on-the-go consumers want short, "snackable" content.
Maybe **t so much. And that's some much-needed good news for the media world.
Readers on smartphones spent about twice as much time with longer articles as they did with shorter articles, according to a new study from the Pew Research Center.
“These findings suggest that on small, phone-sized screens the public does **t automatically turn away from an article at a certain point in time – or reject digging into a longer-length news article," Amy Mitchell, Pew Research Center’s director of journalism research, said in a statement. Read more... (http://mashable.com/2016/05/05/longform-smartphone-reading-time-spent/)
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