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05-04-2016, 02:53 PM
S**op Dog, Demi Lovato help AOL execs pull off a 'new kind of NewFront'
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NEW YORK — AOL changed up the standard NewFronts experience on Tuesday with its over-the-top presentation/block party for advertisers, press and consumers.*
Rather than just haveexecutives discuss programming over sizzle reels, the tech giant decided to go all out. The theme was "AOL Access: A New Kind of NewFront" — the event was meant for everyone to experience.
http://rack.2.mshcdn.com/media/ZgkyMDE2LzA1LzA0LzQwL2E4M2IwNTRkZGU1LmNlNzNkLmpwZw pwCXRodW1iCTU3NXg0MDk2Pg/5b474949/0f0/a83b054dde5e4dbe8f8edcec6bf88c38.jpg
Image: saba hamedy/mashable
AOL is **tably one of the first digital publishers to shy away from the typical NewFront format, which mostly mimics TV Upfront presentations.
One marketer in the room even commented that AOL's entire set-up likely cost somewhere in the millions to pull off.* Read more... (http://mashable.com/2016/05/04/newfronts-aol-s**op-dog-demi-lovato/)
More about Live Show (http://mashable.com/category/live-show/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech Crunch (http://mashable.com/category/tech-crunch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Verizon (http://mashable.com/category/verizon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Go90 (http://mashable.com/category/go90/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/GwETcDAQ3WE
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NEW YORK — AOL changed up the standard NewFronts experience on Tuesday with its over-the-top presentation/block party for advertisers, press and consumers.*
Rather than just haveexecutives discuss programming over sizzle reels, the tech giant decided to go all out. The theme was "AOL Access: A New Kind of NewFront" — the event was meant for everyone to experience.
http://rack.2.mshcdn.com/media/ZgkyMDE2LzA1LzA0LzQwL2E4M2IwNTRkZGU1LmNlNzNkLmpwZw pwCXRodW1iCTU3NXg0MDk2Pg/5b474949/0f0/a83b054dde5e4dbe8f8edcec6bf88c38.jpg
Image: saba hamedy/mashable
AOL is **tably one of the first digital publishers to shy away from the typical NewFront format, which mostly mimics TV Upfront presentations.
One marketer in the room even commented that AOL's entire set-up likely cost somewhere in the millions to pull off.* Read more... (http://mashable.com/2016/05/04/newfronts-aol-s**op-dog-demi-lovato/)
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