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05-04-2016, 03:31 AM
French Netflix ads let you swap faces with Frank Underwood or Kimmy Schmidt
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A new set of outdoor ads for Netflix let Parisians address their Snapchat friends with the megalomaniacal menace of Frank Underwood.
The video-streaming service has placed billboards across the French capital that invite passers-by to swap faces with characters from their favorite Netflix shows using the popular Snapchat feature, as*The Drum (http://www.thedrum.com/news/2016/05/03/netflix-ads-across-paris-allow-you-face-swap-your-favorite-characters) first reported in English.
SEE ALSO: Snapchatters on iOS can **w swap faces with pictures on their phone (http://mashable.com/2016/04/21/snapchat-face-swap-camera-roll/)
Placed by ad agency Darewin, the ads feature characters from House of Cards, Unbreakable Kimmy Schmidt, Narcos and other Netflix original shows.
This isn't the first time Netflix has gotten creative with crossing over digital concepts into physical advertising. The company previously ran a billboard campaign (http://www.adweek.com/adfreak/netflixs-fun-outdoor-ads-use-100-awesome-gifs-shows-and-******-161106) in France that featured 100 live GIFs from its shows. * Read more... (http://mashable.com/2016/05/03/french-netflix-ads-face-swap/)
More about Face Swap (http://mashable.com/category/face-swap/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/Lk3mbt4taf8
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A new set of outdoor ads for Netflix let Parisians address their Snapchat friends with the megalomaniacal menace of Frank Underwood.
The video-streaming service has placed billboards across the French capital that invite passers-by to swap faces with characters from their favorite Netflix shows using the popular Snapchat feature, as*The Drum (http://www.thedrum.com/news/2016/05/03/netflix-ads-across-paris-allow-you-face-swap-your-favorite-characters) first reported in English.
SEE ALSO: Snapchatters on iOS can **w swap faces with pictures on their phone (http://mashable.com/2016/04/21/snapchat-face-swap-camera-roll/)
Placed by ad agency Darewin, the ads feature characters from House of Cards, Unbreakable Kimmy Schmidt, Narcos and other Netflix original shows.
This isn't the first time Netflix has gotten creative with crossing over digital concepts into physical advertising. The company previously ran a billboard campaign (http://www.adweek.com/adfreak/netflixs-fun-outdoor-ads-use-100-awesome-gifs-shows-and-******-161106) in France that featured 100 live GIFs from its shows. * Read more... (http://mashable.com/2016/05/03/french-netflix-ads-face-swap/)
More about Face Swap (http://mashable.com/category/face-swap/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/Lk3mbt4taf8