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05-01-2016, 10:02 PM
Apple's new ad shows motherhood through the lens of the iPhone
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Apple on Sunday posted a new ad celebrating Mother's Day. The 30-second spot, which is a continuation of the "Shot on iPhone (http://mashable.com/2016/01/31/apple-iphone-world-gallery/)" campaign, shows motherhood as seen through the iPhone lens of its users.
Set to the song "Because You Are Who You Are" by K.S. Rhodes, the ad is comprised of iPhone photos from Apple users, all showing different parts of motherhood.
The ad is a departure from some of Apple's recent celebrity/humor filled work (http://mashable.com/2016/04/25/iphone-6s-ads-neil-patrick-harris/)*and hearkens back to some of the more*emotionally-driven work (https://www.youtube.com/watch?v=nhwhnEe7CjE) Apple is k**wn for employing.
[/URL]Dog double-crosses best friend for sweet, sweet pizza (http://mashable.com/2016/05/01/dog-loves-pizza/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
How to talk with your hands like a real Italian (http://mashable.com/2016/04/30/italian-talking-with-hands/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Check out Obama's full White House Correspondents' Dinner speech (http://mashable.com/2016/05/01/obama-speech-white-house-correspondents-dinner/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
[URL="http://mashable.com/2016/04/30/black-cat-hockey-game/"]Mysterious black cat trots onto ice during hockey warmup (http://mashable.com/2016/04/30/black-cat-hockey-game/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) Read more... (http://mashable.com/2016/05/01/apple-mothers-day-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Mother S Day (http://mashable.com/category/mother-s-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Commercials (http://mashable.com/category/commercials/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1462125778 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1462125778)http://feeds.feedburner.com/~r/Mashable/~4/0WJ2xylg8PE
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Apple on Sunday posted a new ad celebrating Mother's Day. The 30-second spot, which is a continuation of the "Shot on iPhone (http://mashable.com/2016/01/31/apple-iphone-world-gallery/)" campaign, shows motherhood as seen through the iPhone lens of its users.
Set to the song "Because You Are Who You Are" by K.S. Rhodes, the ad is comprised of iPhone photos from Apple users, all showing different parts of motherhood.
The ad is a departure from some of Apple's recent celebrity/humor filled work (http://mashable.com/2016/04/25/iphone-6s-ads-neil-patrick-harris/)*and hearkens back to some of the more*emotionally-driven work (https://www.youtube.com/watch?v=nhwhnEe7CjE) Apple is k**wn for employing.
[/URL]Dog double-crosses best friend for sweet, sweet pizza (http://mashable.com/2016/05/01/dog-loves-pizza/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
How to talk with your hands like a real Italian (http://mashable.com/2016/04/30/italian-talking-with-hands/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Check out Obama's full White House Correspondents' Dinner speech (http://mashable.com/2016/05/01/obama-speech-white-house-correspondents-dinner/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
[URL="http://mashable.com/2016/04/30/black-cat-hockey-game/"]Mysterious black cat trots onto ice during hockey warmup (http://mashable.com/2016/04/30/black-cat-hockey-game/?utm_cid=a-vt-nextup&utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) Read more... (http://mashable.com/2016/05/01/apple-mothers-day-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Mother S Day (http://mashable.com/category/mother-s-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Iphone (http://mashable.com/category/iphone/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Commercials (http://mashable.com/category/commercials/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1462125778 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1462125778)http://feeds.feedburner.com/~r/Mashable/~4/0WJ2xylg8PE