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04-27-2016, 03:22 PM
Olympians say thank you to their moms in touching new ad campaign
http://rack.3.mshcdn.com/media/ZgkyMDE2LzA0LzI3L2VjLzM4OWIxNzdjNDdjLmU0MTIyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/6e064f57/0e3/389b177c47c3475eae9fde266ca8a3e9.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Olympians+say+thank+you+to+their+moms+in+touc hing+new+ad+campaign&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F27%2Fo lympics-athletes-mothers-commercial%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F27%2Folympics-athletes-mothers-commercial%2F&src=sp)
Behind every Olympic athlete is the loving support of a dedicated parent.
That's the premise of the latest ad campaign from consumer goods giant Procter & Gamble, which celebrates the role mothers played in the careers of several of the Olympics stars it sponsors.
SEE ALSO: Lyft's first-ever TV commercial turns a traffic jam into a whimsical circus of chaos (http://mashable.com/2016/04/25/lyft-first-commercial/)
Released just in time for Mother's Day, the campaign's leadoff commercial travels back in time with a handful of Olympic athletes (played by actors) as their mind wanders back to flashes of childhood adversity in the moments just before a big event. Read more... (http://mashable.com/2016/04/27/olympics-athletes-mothers-commercial/)
More about Procter Gamble (http://mashable.com/category/procter-gamble/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), 2016 Olympics (http://mashable.com/category/2016-olympics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461755629 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461755629)http://feeds.feedburner.com/~r/Mashable/~4/R7gre_6EMT8
http://rack.3.mshcdn.com/media/ZgkyMDE2LzA0LzI3L2VjLzM4OWIxNzdjNDdjLmU0MTIyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/6e064f57/0e3/389b177c47c3475eae9fde266ca8a3e9.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Olympians+say+thank+you+to+their+moms+in+touc hing+new+ad+campaign&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F27%2Fo lympics-athletes-mothers-commercial%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F27%2Folympics-athletes-mothers-commercial%2F&src=sp)
Behind every Olympic athlete is the loving support of a dedicated parent.
That's the premise of the latest ad campaign from consumer goods giant Procter & Gamble, which celebrates the role mothers played in the careers of several of the Olympics stars it sponsors.
SEE ALSO: Lyft's first-ever TV commercial turns a traffic jam into a whimsical circus of chaos (http://mashable.com/2016/04/25/lyft-first-commercial/)
Released just in time for Mother's Day, the campaign's leadoff commercial travels back in time with a handful of Olympic athletes (played by actors) as their mind wanders back to flashes of childhood adversity in the moments just before a big event. Read more... (http://mashable.com/2016/04/27/olympics-athletes-mothers-commercial/)
More about Procter Gamble (http://mashable.com/category/procter-gamble/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), 2016 Olympics (http://mashable.com/category/2016-olympics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461755629 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461755629)http://feeds.feedburner.com/~r/Mashable/~4/R7gre_6EMT8