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04-27-2016, 02:51 PM
Topshop wants to bring affordable wearable tech to the high street
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LONDON —* Wearable tech is this season's hottest trend, but it often comes with a hefty price tag. Topshop, however, is looking to change that.*
SEE ALSO: What I learned from my entire outfit of wearable tech (http://mashable.com/2016/02/20/wearable-tech-outfit/)
The high street brand just launched an in**vation programme in collaboration with tech investment company L Marks to discover and co-develop emerging tech startups and bring fashion-forward wearable tech to the high street.*
Through Top Pitch (http://www.toppitch.co/), Topshop*wants to draw fashionable yet functional wearable tech further into the fashion arena with a "democratic approach to pricing".*
The programme isn't limited to smart accessories; Topshop is also hoping to move into emerging high-tech apparel.* Read more... (http://mashable.com/2016/04/27/topshop-wearable-tech/)
More about Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), In**vation (http://mashable.com/category/in**vation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Uk (http://mashable.com/category/uk/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Lifestyle (http://mashable.com/lifestyle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/O2zym11sAiE
http://rack.0.mshcdn.com/media/ZgkyMDE2LzA0LzI3L2RkL1RvcFBpdG**X0hpLmZhZDMwLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/790c954b/3ce/TopPitch_HiRes.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Topshop+wants+to++bring+affordable+wearable+t ech+to+the+high+street&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F27%2Ft opshop-wearable-tech%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F27%2Ftopshop-wearable-tech%2F&src=sp)
LONDON —* Wearable tech is this season's hottest trend, but it often comes with a hefty price tag. Topshop, however, is looking to change that.*
SEE ALSO: What I learned from my entire outfit of wearable tech (http://mashable.com/2016/02/20/wearable-tech-outfit/)
The high street brand just launched an in**vation programme in collaboration with tech investment company L Marks to discover and co-develop emerging tech startups and bring fashion-forward wearable tech to the high street.*
Through Top Pitch (http://www.toppitch.co/), Topshop*wants to draw fashionable yet functional wearable tech further into the fashion arena with a "democratic approach to pricing".*
The programme isn't limited to smart accessories; Topshop is also hoping to move into emerging high-tech apparel.* Read more... (http://mashable.com/2016/04/27/topshop-wearable-tech/)
More about Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), In**vation (http://mashable.com/category/in**vation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Uk (http://mashable.com/category/uk/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Lifestyle (http://mashable.com/lifestyle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/O2zym11sAiE