ahlam1399
04-27-2016, 01:30 AM
http://cdn.macrumors.com/article-new/2016/04/Apple-down.jpgApple today reported its first year-over-year decline in quarterly revenue since 2003 (http://www.macrumors.com/2016/04/26/q2-2016-earnings/), and its guidance for the third quarter of the 2016 fiscal year suggests that the downward trend is likely to continue.
Apple expects third quarter revenue of between $41 billion and $43 billion, which would be up to 18 percent lower than the $49.6 billion in revenue it posted in the year-ago quarter.
The company also expects a gross margin between 37.5 percent and 38 percent, operating expenses between $6 billion and $6.1 billion, other income/expenses of $300 million, and a tax rate of 25.5 percent.
Apple's first revenue decline in thirteen years is largely attributable to the first ever year-over-year decline in iPhone sales, which dropped to 51.2 million (http://images.apple.com/pr/pdf/q2fy16datasum.pdf) from nearly 61.2 million in the year-ago quarter.
iPad and Mac sales also declined to 10.25 million and 4.03 million respectively in the March quarter, compared to 12.62 million and 4.56 million respectively a year ago.
Meanwhile, Apple experienced growth in both its Services and Other Products categories, the latter of which totaled $2.19 billion and includes sales of iPods, Apple TV (http://www.macrumors.com/roundup/apple-tv/)s, Beats Electronics, and Apple-branded and third-party accessories.
Quarterly revenue from the iTunes Store, App Store (http://www.macrumors.com/roundup/app-store/), Mac App Store (http://www.macrumors.com/roundup/mac-app-store/), iBooks (http://www.macrumors.com/roundup/ibooks/) Store, AppleCare (http://www.macrumors.com/roundup/applecare/), Apple Pay (http://www.macrumors.com/roundup/apple-pay/), licensing, and other services amounted to nearly $6 billion, up from $5 billion in the year-ago quarter.
The Americas remain Apple's largest market with $19.1 billion in revenue, followed by China where revenue fell rather sharply to $12.5 billion compared to $16.8 billion in the previous March quarter.
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Apple expects third quarter revenue of between $41 billion and $43 billion, which would be up to 18 percent lower than the $49.6 billion in revenue it posted in the year-ago quarter.
The company also expects a gross margin between 37.5 percent and 38 percent, operating expenses between $6 billion and $6.1 billion, other income/expenses of $300 million, and a tax rate of 25.5 percent.
Apple's first revenue decline in thirteen years is largely attributable to the first ever year-over-year decline in iPhone sales, which dropped to 51.2 million (http://images.apple.com/pr/pdf/q2fy16datasum.pdf) from nearly 61.2 million in the year-ago quarter.
iPad and Mac sales also declined to 10.25 million and 4.03 million respectively in the March quarter, compared to 12.62 million and 4.56 million respectively a year ago.
Meanwhile, Apple experienced growth in both its Services and Other Products categories, the latter of which totaled $2.19 billion and includes sales of iPods, Apple TV (http://www.macrumors.com/roundup/apple-tv/)s, Beats Electronics, and Apple-branded and third-party accessories.
Quarterly revenue from the iTunes Store, App Store (http://www.macrumors.com/roundup/app-store/), Mac App Store (http://www.macrumors.com/roundup/mac-app-store/), iBooks (http://www.macrumors.com/roundup/ibooks/) Store, AppleCare (http://www.macrumors.com/roundup/applecare/), Apple Pay (http://www.macrumors.com/roundup/apple-pay/), licensing, and other services amounted to nearly $6 billion, up from $5 billion in the year-ago quarter.
The Americas remain Apple's largest market with $19.1 billion in revenue, followed by China where revenue fell rather sharply to $12.5 billion compared to $16.8 billion in the previous March quarter.
Tags: earnings (http://www.macrumors.com/roundup/earnings/), Apple (http://www.macrumors.com/roundup/apple/), AAPL (http://www.macrumors.com/roundup/aapl/)
Discuss this article (http://forums.macrumors.com/threads/apple-forecasts-a**ther-revenue-decline-q3-2016.1969762/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=TXZeZhN4vhM:OShLFAPp4Gc:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=TXZeZhN4vhM:OShLFAPp4Gc:qj6IDK7rITs)
http://feeds.feedburner.com/~r/MacRumors-All/~4/TXZeZhN4vhM
أكثر... (http://www.macrumors.com/2016/04/26/apple-forecasts-a**ther-revenue-decline-q3-2016/)