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04-26-2016, 04:06 PM
'Saturday Night Live' will cut down on commercials to make way for sponsored content
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Commercials will soon be interrupting*Saturday Night Live lessoften — because they will sometimes be mixed right in with the sketches instead.
NBC says the long-running live comedy show is cutting its commercial load by 30% — two commercial breaks per episode — as it makes a modest push into content created in collaboration with advertisers.
SEE ALSO: Kevin Spacey stares into your soul, compels you to do his bidding in new E-Trade commercials (http://mashable.com/2016/04/06/kevin-spacey-etrade/)
That push will mean six opportunities per year for the show's advertisers to work with its writing staff to create original work that promotes their brands.* Read more... (http://mashable.com/2016/04/26/snl-less-commercials-more-branded-content/)
More about Saturday Night Live (http://mashable.com/category/saturday-night-live/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Nbc (http://mashable.com/category/nbc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461672505 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461672505)http://feeds.feedburner.com/~r/Mashable/~4/3hzwpQ7rjiw
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Commercials will soon be interrupting*Saturday Night Live lessoften — because they will sometimes be mixed right in with the sketches instead.
NBC says the long-running live comedy show is cutting its commercial load by 30% — two commercial breaks per episode — as it makes a modest push into content created in collaboration with advertisers.
SEE ALSO: Kevin Spacey stares into your soul, compels you to do his bidding in new E-Trade commercials (http://mashable.com/2016/04/06/kevin-spacey-etrade/)
That push will mean six opportunities per year for the show's advertisers to work with its writing staff to create original work that promotes their brands.* Read more... (http://mashable.com/2016/04/26/snl-less-commercials-more-branded-content/)
More about Saturday Night Live (http://mashable.com/category/saturday-night-live/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Nbc (http://mashable.com/category/nbc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461672505 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461672505)http://feeds.feedburner.com/~r/Mashable/~4/3hzwpQ7rjiw