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04-19-2016, 06:58 PM
**nprofits still heavily rely on email for donations — and it's **t paying off
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**nprofits don’t need to be complete digital masterminds to find success, but they do need to apply a digital lens to their work to stay relevant — especially if they want to rake in donations.
The proof is in the 2016 M+R Benchmarks Study (http://www.mrbenchmarks.com/), an annual report published by communications agency M+R (http://www.mrss.com/) and the **nprofit Tech**logy Network (http://www.nten.org/),*which will be released in full on Wednesday.*
The analysis of more than 100 leading **nprofits, 2.8 billion emails and 69.4 million subscribers shows that **nprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media. Read more... (http://mashable.com/2016/04/19/**nprofit-online-donations/)
More about Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Donations (http://mashable.com/category/online-donations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Infographics (http://mashable.com/category/infographics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Donations (http://mashable.com/category/donations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ngo (http://mashable.com/category/ngo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461078557 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461078557)http://feeds.feedburner.com/~r/Mashable/~4/VytS21E0ddY
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**nprofits don’t need to be complete digital masterminds to find success, but they do need to apply a digital lens to their work to stay relevant — especially if they want to rake in donations.
The proof is in the 2016 M+R Benchmarks Study (http://www.mrbenchmarks.com/), an annual report published by communications agency M+R (http://www.mrss.com/) and the **nprofit Tech**logy Network (http://www.nten.org/),*which will be released in full on Wednesday.*
The analysis of more than 100 leading **nprofits, 2.8 billion emails and 69.4 million subscribers shows that **nprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media. Read more... (http://mashable.com/2016/04/19/**nprofit-online-donations/)
More about Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Donations (http://mashable.com/category/online-donations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Infographics (http://mashable.com/category/infographics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Donations (http://mashable.com/category/donations/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ngo (http://mashable.com/category/ngo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461078557 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461078557)http://feeds.feedburner.com/~r/Mashable/~4/VytS21E0ddY