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04-19-2016, 06:08 AM
Pop up style: Views from inside Drake's surprise NYC event
http://rack.2.mshcdn.com/media/ZgkyMDE2LzA0LzE5LzdjL2RyYWtldmlld3NwLmI1Nzg0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/5f07e9f4/971/drakeviewspopup.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Pop+up+style%3A+Views+from+inside+Drake%27s+s urprise+NYC+event&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F18%2Fd rake-views-pop-up%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F18%2Fdrake-views-pop-up%2F&src=sp)
At about 1p.m. on Monday, Drake (http://mashable.com/category/drake/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) dropped a cryptic Instagram with a location and time just three short hours away. And yes, if you're reading this, it's too late.*
Many fans (correctly) guessed it would be a pop-up shop, which is **w a ritual fans have come to expect with the release of a highly anticipated rap album.*
SEE ALSO: If Drake and Future's 'Jumpman' served some real talk about muffins (http://mashable.com/2016/04/06/drake-muffins-jumpman/)
A couple hours later, the line was already wrapped around the block, and people patiently awaited wristbands to ensure entrance. A security guard on the scene told Mashable 1,000 people would make it inside.* Read more... (http://mashable.com/2016/04/18/drake-views-pop-up/)
More about Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fashion (http://mashable.com/fashion/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Celebrities (http://mashable.com/category/celebrities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Rapper (http://mashable.com/category/rapper/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Drake (http://mashable.com/category/drake/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461030881 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461030881)http://feeds.feedburner.com/~r/Mashable/~4/lRyBHCinTcU
http://rack.2.mshcdn.com/media/ZgkyMDE2LzA0LzE5LzdjL2RyYWtldmlld3NwLmI1Nzg0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/5f07e9f4/971/drakeviewspopup.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Pop+up+style%3A+Views+from+inside+Drake%27s+s urprise+NYC+event&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F18%2Fd rake-views-pop-up%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F18%2Fdrake-views-pop-up%2F&src=sp)
At about 1p.m. on Monday, Drake (http://mashable.com/category/drake/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) dropped a cryptic Instagram with a location and time just three short hours away. And yes, if you're reading this, it's too late.*
Many fans (correctly) guessed it would be a pop-up shop, which is **w a ritual fans have come to expect with the release of a highly anticipated rap album.*
SEE ALSO: If Drake and Future's 'Jumpman' served some real talk about muffins (http://mashable.com/2016/04/06/drake-muffins-jumpman/)
A couple hours later, the line was already wrapped around the block, and people patiently awaited wristbands to ensure entrance. A security guard on the scene told Mashable 1,000 people would make it inside.* Read more... (http://mashable.com/2016/04/18/drake-views-pop-up/)
More about Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fashion (http://mashable.com/fashion/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Celebrities (http://mashable.com/category/celebrities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Rapper (http://mashable.com/category/rapper/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Drake (http://mashable.com/category/drake/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461030881 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461030881)http://feeds.feedburner.com/~r/Mashable/~4/lRyBHCinTcU