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04-16-2016, 06:37 PM
The saga of the Coolest cooler: How a Kickstarter campaign goes south
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The Coolest cooler, a souped-up cooler complete wth a cutting board, blender, Bluetooth speaker and USB charger, started out as Kickstarter's own Cinderella story. When creator Ryan Grepper first launched his "portable party disguised as a cooler" in 2013, it failed miserably (http://mashable.com/2014/08/26/kickstarter-coolest-cooler/#0hQfCmXbAPq1?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=).*
He went back to the drawing board and returned in 2014 with a lower funding goal and a better product, which went on to raise more than $13 million and break Kickstarter's funding record. The Coolest Cooler's price tag of $165-$185 was too good to pass up.
SEE ALSO: Kickstarter hits 100,000 funded projects, shares 100 astonishing facts (http://mashable.com/2016/02/09/kickstarter-hits-100-000-funded-projects/) Read more... (http://mashable.com/2016/04/16/coolest-cooler-money/)
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The Coolest cooler, a souped-up cooler complete wth a cutting board, blender, Bluetooth speaker and USB charger, started out as Kickstarter's own Cinderella story. When creator Ryan Grepper first launched his "portable party disguised as a cooler" in 2013, it failed miserably (http://mashable.com/2014/08/26/kickstarter-coolest-cooler/#0hQfCmXbAPq1?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=).*
He went back to the drawing board and returned in 2014 with a lower funding goal and a better product, which went on to raise more than $13 million and break Kickstarter's funding record. The Coolest Cooler's price tag of $165-$185 was too good to pass up.
SEE ALSO: Kickstarter hits 100,000 funded projects, shares 100 astonishing facts (http://mashable.com/2016/02/09/kickstarter-hits-100-000-funded-projects/) Read more... (http://mashable.com/2016/04/16/coolest-cooler-money/)
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