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04-16-2016, 02:19 PM
Inside the truck: How ESPN handled Kobe Bryant's epic final game
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About 19,000 people got to watch from inside the Staples Center*Wednesday night*as Los Angeles Lakers icon Kobe Bryant scored 60 points on an absurd 50 field goal attempts during the final game of his career (http://mashable.com/2016/04/14/kobe-bryant-last-game/#DR6jPvRToPqf?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=). Tickets for the farewell game surged into the thousands of dollars, if you could even find any to buy.*
Everyone else had to catch it on television.*
And watch they did, transforming an otherwise meaningless contest between the Lakers and Utah Jazz into a national spectacle. At its peak, more than five million people were tuned in.*
Here's how ESPN pulled off its portion of the evening — how the sports broadcasting behemoth handled a night unlike any other in NBA history.* Read more... (http://mashable.com/2016/04/15/kobe-bryant-final-game-espn/)
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About 19,000 people got to watch from inside the Staples Center*Wednesday night*as Los Angeles Lakers icon Kobe Bryant scored 60 points on an absurd 50 field goal attempts during the final game of his career (http://mashable.com/2016/04/14/kobe-bryant-last-game/#DR6jPvRToPqf?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=). Tickets for the farewell game surged into the thousands of dollars, if you could even find any to buy.*
Everyone else had to catch it on television.*
And watch they did, transforming an otherwise meaningless contest between the Lakers and Utah Jazz into a national spectacle. At its peak, more than five million people were tuned in.*
Here's how ESPN pulled off its portion of the evening — how the sports broadcasting behemoth handled a night unlike any other in NBA history.* Read more... (http://mashable.com/2016/04/15/kobe-bryant-final-game-espn/)
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