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04-16-2016, 02:19 PM
YouTube reaches more Millenials than any TV network, research shows
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LOS ANGELES — Sorry cable TV: A new report suggests that YouTube reaches more people on mobile than than any broadcast or cable network.
The new*round of third party research, commissioned by YouTube and provided to*Mashable,*suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.
SEE ALSO: YouTube to help alleviate Coachella FOMO by live streaming first weekend (http://mashable.com/2016/04/11/coachella-2016-youtube-live-stream-weekend-one/)
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Image: youtube
Here are the three main takeaways from the findings,*which were compiled by Ipsos, comScore and Nielsen.
YouTube > Cable?
According to the research firms, YouTube **w reaches more 18-to-34-olds and 18-to-49-year-olds (the key demographic) than than any TV network — broadcast or cable — on mobile. Read more... (http://mashable.com/2016/04/15/youtube-report-growth-viewership/)
More about Report (http://mashable.com/category/report/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Video (http://mashable.com/category/online-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1460800822 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1460800822)http://feeds.feedburner.com/~r/Mashable/~4/i8tYxRognus
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LOS ANGELES — Sorry cable TV: A new report suggests that YouTube reaches more people on mobile than than any broadcast or cable network.
The new*round of third party research, commissioned by YouTube and provided to*Mashable,*suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.
SEE ALSO: YouTube to help alleviate Coachella FOMO by live streaming first weekend (http://mashable.com/2016/04/11/coachella-2016-youtube-live-stream-weekend-one/)
http://rack.0.mshcdn.com/media/ZgkyMDE2LzA0LzE2LzNmL2IwYjQ2NTYxN2JkLjFlMTMzLnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/5410ff43/5af/b0b465617bdc4ef086a08d32e150a58b.png
Image: youtube
Here are the three main takeaways from the findings,*which were compiled by Ipsos, comScore and Nielsen.
YouTube > Cable?
According to the research firms, YouTube **w reaches more 18-to-34-olds and 18-to-49-year-olds (the key demographic) than than any TV network — broadcast or cable — on mobile. Read more... (http://mashable.com/2016/04/15/youtube-report-growth-viewership/)
More about Report (http://mashable.com/category/report/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Video (http://mashable.com/category/online-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1460800822 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1460800822)http://feeds.feedburner.com/~r/Mashable/~4/i8tYxRognus