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04-07-2016, 02:09 AM
A heart-wrenching commercial empowers the single 'leftover women' of China
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Skincare brand SK-II wants to remind Chinese women it's okay to be single — even if repressive society **rms are trying to tell them otherwise.
In a new documentary-style commercial called "Marriage Market Takeover," the brand shows how traditional attitudes towards marriage can put extreme pressure on single women to find a husband as they reach their late twenties.*
SEE ALSO: British model shuts down body-shamer with 2 epic Instagram posts (http://mashable.com/2016/04/06/iskra-lawrence-shuts-down-body-shamer/)
In fact, there's a common derogatory term for older unmarried women in the country: "Sheng nu," which translates to "leftover woman."
"She's **t pretty...that is why she is a leftover woman," one mother theorizes about her adult daughter, who fights back tears.* Read more... (http://mashable.com/2016/04/06/china-leftover-women-single-skii/)
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Skincare brand SK-II wants to remind Chinese women it's okay to be single — even if repressive society **rms are trying to tell them otherwise.
In a new documentary-style commercial called "Marriage Market Takeover," the brand shows how traditional attitudes towards marriage can put extreme pressure on single women to find a husband as they reach their late twenties.*
SEE ALSO: British model shuts down body-shamer with 2 epic Instagram posts (http://mashable.com/2016/04/06/iskra-lawrence-shuts-down-body-shamer/)
In fact, there's a common derogatory term for older unmarried women in the country: "Sheng nu," which translates to "leftover woman."
"She's **t pretty...that is why she is a leftover woman," one mother theorizes about her adult daughter, who fights back tears.* Read more... (http://mashable.com/2016/04/06/china-leftover-women-single-skii/)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ktLAbyp56Uc