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04-06-2016, 07:25 PM
Kevin Spacey stares into your soul, compels you to do his bidding in new E-Trade commercials
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Kevin Spacey is challenging you to a staring contest.
In a new set of online commercials for E-Trade, the House of Cards*star speaks directly into the camera in the signature fourth wall-breaking style of Frank Underwood to dare you, the viewer, into a battle of unblinking perseverance.*
It turns out the Juilliard-trained actor isn't the best-suited for the contest; his eyes start watering just about 15 seconds into the competition.
"I'm **t crying," he says. "These are sympathy tears."
But the three 15-second spots, created by ad agency R/GA, are spaced out across the commercial breaks of the streaming video to imply that Spacey has been staring at you the entire time. The ads will make their debut during Hulu's original ****** The Path on Wednesday. * Read more... (http://mashable.com/2016/04/06/kevin-spacey-etrade/)
More about House Of Cards (http://mashable.com/category/house-of-cards/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Kevin Spacey (http://mashable.com/category/kevin-spacey/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), E Trade (http://mashable.com/category/e-trade/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/IUJFSTavkN8
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Kevin Spacey is challenging you to a staring contest.
In a new set of online commercials for E-Trade, the House of Cards*star speaks directly into the camera in the signature fourth wall-breaking style of Frank Underwood to dare you, the viewer, into a battle of unblinking perseverance.*
It turns out the Juilliard-trained actor isn't the best-suited for the contest; his eyes start watering just about 15 seconds into the competition.
"I'm **t crying," he says. "These are sympathy tears."
But the three 15-second spots, created by ad agency R/GA, are spaced out across the commercial breaks of the streaming video to imply that Spacey has been staring at you the entire time. The ads will make their debut during Hulu's original ****** The Path on Wednesday. * Read more... (http://mashable.com/2016/04/06/kevin-spacey-etrade/)
More about House Of Cards (http://mashable.com/category/house-of-cards/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Kevin Spacey (http://mashable.com/category/kevin-spacey/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), E Trade (http://mashable.com/category/e-trade/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/IUJFSTavkN8