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04-01-2016, 11:04 PM
These brands are living April Fools' Day with zest to the bitter end
http://rack.3.mshcdn.com/media/ZgkyMDE2LzA0LzAxLzU0L0FQXzExMDQwMjAyLmM5NWNmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8c6a0185/2b9/AP_11040202919.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=These+brands+are+living+April+Fools%27+Day+wi th+zest+to+the+bitter+end&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F01%2Fa pril-fools-day-roundup-2016%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F01%2Fapril-fools-day-roundup-2016%2F&src=sp)
April Fools' Day is a fun, low-key holiday full of well-crafted pranks that never fail to entertain.
Sorry, that's **t actually true. April Fools!*
The day has actually been so overrun with half-baked marketing stunts from every corner of the corporate universe that the Internet has pretty much come (https://www.washingtonpost.com/news/the-intersect/wp/2016/04/01/thirsty-brands-have-officially-and-irreversibly-ruined-april-fools-day/?tid=a_inl) to (http://www.thewire.com/national/2013/04/april-fools-day-worst-holiday/63739/) a (https://www.theguardian.com/science/brain-flapping/2016/apr/01/why-april-fools-day-is-utter-crap) consensus (http://mashable.com/2015/04/01/internet-ruined-april-fools/)*that this is a garbage holiday filled with dull lies and awkward fumbles toward humor.
SEE ALSO: Why April Fools' Day is so hard for brands to get right (http://mashable.com/2016/04/01/april-fools-brands-laughing-matter/)
That's **t to say that a few brands aren't able to rise above the fray every year and pull off some truly clever hijinks.*
Google, for one, has been famous for its yearly pranks since the early days of the company —though this year it was forced to pull one after an embarrassing backfire (http://mashable.com/2016/04/01/gmail-mic-drop-prank-backfires/#IDe8slBrzsqs?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=), proving that even the most practiced brands can't always get it right. Read more... (http://mashable.com/2016/04/01/april-fools-day-roundup-2016/)
More about April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/2TZp9RKbSuw
http://rack.3.mshcdn.com/media/ZgkyMDE2LzA0LzAxLzU0L0FQXzExMDQwMjAyLmM5NWNmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8c6a0185/2b9/AP_11040202919.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=These+brands+are+living+April+Fools%27+Day+wi th+zest+to+the+bitter+end&src=http%3A%2F%2Fmashable.com%2F2016%2F04%2F01%2Fa pril-fools-day-roundup-2016%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F04 %2F01%2Fapril-fools-day-roundup-2016%2F&src=sp)
April Fools' Day is a fun, low-key holiday full of well-crafted pranks that never fail to entertain.
Sorry, that's **t actually true. April Fools!*
The day has actually been so overrun with half-baked marketing stunts from every corner of the corporate universe that the Internet has pretty much come (https://www.washingtonpost.com/news/the-intersect/wp/2016/04/01/thirsty-brands-have-officially-and-irreversibly-ruined-april-fools-day/?tid=a_inl) to (http://www.thewire.com/national/2013/04/april-fools-day-worst-holiday/63739/) a (https://www.theguardian.com/science/brain-flapping/2016/apr/01/why-april-fools-day-is-utter-crap) consensus (http://mashable.com/2015/04/01/internet-ruined-april-fools/)*that this is a garbage holiday filled with dull lies and awkward fumbles toward humor.
SEE ALSO: Why April Fools' Day is so hard for brands to get right (http://mashable.com/2016/04/01/april-fools-brands-laughing-matter/)
That's **t to say that a few brands aren't able to rise above the fray every year and pull off some truly clever hijinks.*
Google, for one, has been famous for its yearly pranks since the early days of the company —though this year it was forced to pull one after an embarrassing backfire (http://mashable.com/2016/04/01/gmail-mic-drop-prank-backfires/#IDe8slBrzsqs?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=), proving that even the most practiced brands can't always get it right. Read more... (http://mashable.com/2016/04/01/april-fools-day-roundup-2016/)
More about April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/2TZp9RKbSuw