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04-01-2016, 03:13 PM
The card game U** is renaming Alaska's capital
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The city of Juneau, Alaska, is pulling a wild card move.
The state's capital an**unced Friday that it is officially changing its name to U** as part of a sponsorship deal with the Mattel card game — suspiciously timed to take effect on the first day of April.
SEE ALSO: Virgin America's new 'logo' is a booby trap (http://mashable.com/2016/03/31/virgin-america-april-fools-day-logo-prank/)
The partnership will kick off a new Mattel campaign aimed at promoting a new version of the game stocked with more "wild" cards.
"We sort of thought, 'How do we go wild for U** and what's something we can do that's wild?'" said Ray Adler, the company's director of global games. "And we looked to the great outdoors." Read more... (http://mashable.com/2016/04/01/juneau-alaska-u**-naming/)
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The city of Juneau, Alaska, is pulling a wild card move.
The state's capital an**unced Friday that it is officially changing its name to U** as part of a sponsorship deal with the Mattel card game — suspiciously timed to take effect on the first day of April.
SEE ALSO: Virgin America's new 'logo' is a booby trap (http://mashable.com/2016/03/31/virgin-america-april-fools-day-logo-prank/)
The partnership will kick off a new Mattel campaign aimed at promoting a new version of the game stocked with more "wild" cards.
"We sort of thought, 'How do we go wild for U** and what's something we can do that's wild?'" said Ray Adler, the company's director of global games. "And we looked to the great outdoors." Read more... (http://mashable.com/2016/04/01/juneau-alaska-u**-naming/)
More about April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mattel (http://mashable.com/category/mattel/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/HLc887_NfSo