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04-01-2016, 02:02 PM
Online grocer's illegal meat stunt for April Fools' backfires
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You can't attempt an April Fools' stunt without taking a PR risk, right?
Singaporean online grocer Honestbee tried that this week with an Indiana Jones-themed sale of meat from endangered animals such as panda, tiger and whale.
The company started taking orders earlier in the week on its site, with the delivery date cunningly set as Apr. 1. Read more... (http://mashable.com/2016/04/01/honestbee-april-fools-fail/)
More about Singapore (http://mashable.com/category/singapore/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Grocer (http://mashable.com/category/online-grocer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Honestbee (http://mashable.com/category/honestbee/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459505226 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459505226)http://feeds.feedburner.com/~r/Mashable/~4/L9pKCj2zsL8
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You can't attempt an April Fools' stunt without taking a PR risk, right?
Singaporean online grocer Honestbee tried that this week with an Indiana Jones-themed sale of meat from endangered animals such as panda, tiger and whale.
The company started taking orders earlier in the week on its site, with the delivery date cunningly set as Apr. 1. Read more... (http://mashable.com/2016/04/01/honestbee-april-fools-fail/)
More about Singapore (http://mashable.com/category/singapore/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Online Grocer (http://mashable.com/category/online-grocer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Honestbee (http://mashable.com/category/honestbee/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459505226 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459505226)http://feeds.feedburner.com/~r/Mashable/~4/L9pKCj2zsL8