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03-31-2016, 07:42 PM
Chipotle is going to make burgers **w
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Look out, Ronald. Chipotle is coming.
The leader of the "fast casual" restaurant revolution best k**wn for its burritos and guacamole **w has its eyes on the burger industry.
SEE ALSO: Chipotle is using free burritos to fight the eeriness of its empty stores (http://mashable.com/2016/03/16/chipotle-free-burritos/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Chipotle Mexican Grill confirmed on Wednesday that the company has applied for the trademark (http://www.usatoday.com/story/money/2016/03/30/chipotle-open-better-burger-chain/82440378/) for "Better Burger," a move that signals what could be a new chain under the Chipotle empire.
Chipotle already runs two other chains in addition to its flagship Mexican restaurants — the Southeast Asia-inspired ShopHouse and Pizzeria Locale.*
Chipotle's expansion into burgers comes at a tough time for the company. An E. coli outbreak followed by multiple instances at various Chipotle locations led to dozens of sickened customers.* Read more... (http://mashable.com/2016/03/31/chipotle-burger/)
More about Chipotle (http://mashable.com/category/chipotle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ZnllU20yjL0
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Look out, Ronald. Chipotle is coming.
The leader of the "fast casual" restaurant revolution best k**wn for its burritos and guacamole **w has its eyes on the burger industry.
SEE ALSO: Chipotle is using free burritos to fight the eeriness of its empty stores (http://mashable.com/2016/03/16/chipotle-free-burritos/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Chipotle Mexican Grill confirmed on Wednesday that the company has applied for the trademark (http://www.usatoday.com/story/money/2016/03/30/chipotle-open-better-burger-chain/82440378/) for "Better Burger," a move that signals what could be a new chain under the Chipotle empire.
Chipotle already runs two other chains in addition to its flagship Mexican restaurants — the Southeast Asia-inspired ShopHouse and Pizzeria Locale.*
Chipotle's expansion into burgers comes at a tough time for the company. An E. coli outbreak followed by multiple instances at various Chipotle locations led to dozens of sickened customers.* Read more... (http://mashable.com/2016/03/31/chipotle-burger/)
More about Chipotle (http://mashable.com/category/chipotle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ZnllU20yjL0