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03-31-2016, 03:23 AM
Esurance launches 'election insurance' for disgruntled voters, starting April 1
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The calendar may still say March, but April Fools' Day is already in full swing in brand-land.
Esurance got a head start on the annual bacchanal of marketing gimmickry with a commercial an**uncing that it will begin offering "election insurance" for voters who can't stomach the idea of a certain presidential candidate getting keys to the nuclear codes.
SEE ALSO: Spotify soars back to the '80s with 'NeverEnding Story' tribute (http://mashable.com/2016/03/28/spotify-neverending-story-commercial/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Backed by an overblown patriotic soundtrack, brand spokesman John Krasinski intones about the "modern world evolving" as a horrorstruck family learns the election results and promptly packs all of their belongings into a van. Read more... (http://mashable.com/2016/03/30/esurance-april-fools-election/)
More about April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Esurance (http://mashable.com/category/esurance/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/S_ihLYN-SKU
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The calendar may still say March, but April Fools' Day is already in full swing in brand-land.
Esurance got a head start on the annual bacchanal of marketing gimmickry with a commercial an**uncing that it will begin offering "election insurance" for voters who can't stomach the idea of a certain presidential candidate getting keys to the nuclear codes.
SEE ALSO: Spotify soars back to the '80s with 'NeverEnding Story' tribute (http://mashable.com/2016/03/28/spotify-neverending-story-commercial/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
Backed by an overblown patriotic soundtrack, brand spokesman John Krasinski intones about the "modern world evolving" as a horrorstruck family learns the election results and promptly packs all of their belongings into a van. Read more... (http://mashable.com/2016/03/30/esurance-april-fools-election/)
More about April Fools Day (http://mashable.com/category/april-fools-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Esurance (http://mashable.com/category/esurance/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/S_ihLYN-SKU