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03-30-2016, 09:10 PM
Why loud-mouthed employees are good for your business
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This article is part of DBA (http://mashable.com/category/dba/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), a ****** on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.
Like it or **t, your employees are speaking out on your behalf. In fact, according to a recent report by Weber Shandwick (http://www.webershandwick.com/uploads/news/files/employees-rising-seizing-the-opportunity-in-employee-activism.pdf), 33% of employees worldwide admitted to sharing praise or positive comments about their employers on social media without any sort of prompt.
Of course, the mere thought of a rogue tweet about your brand, even if well-intended, may make your hair stand on end. But fear **t, for loud-mouthed employees are proving to be particularly beneficial to the bottom line. **t only do the most vociferous among us humanize what might otherwise be a faceless brand, but they also help amplify its reach in measurable ways. Read more... (http://mashable.com/2016/03/30/employee-brand-advocacy/)
More about Small Business (http://mashable.com/small-business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Work (http://mashable.com/category/work/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Employee (http://mashable.com/category/employee/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Dba (http://mashable.com/category/dba/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459358335 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459358335)http://feeds.feedburner.com/~r/Mashable/~4/WhTrEBN02Vw
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This article is part of DBA (http://mashable.com/category/dba/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), a ****** on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.
Like it or **t, your employees are speaking out on your behalf. In fact, according to a recent report by Weber Shandwick (http://www.webershandwick.com/uploads/news/files/employees-rising-seizing-the-opportunity-in-employee-activism.pdf), 33% of employees worldwide admitted to sharing praise or positive comments about their employers on social media without any sort of prompt.
Of course, the mere thought of a rogue tweet about your brand, even if well-intended, may make your hair stand on end. But fear **t, for loud-mouthed employees are proving to be particularly beneficial to the bottom line. **t only do the most vociferous among us humanize what might otherwise be a faceless brand, but they also help amplify its reach in measurable ways. Read more... (http://mashable.com/2016/03/30/employee-brand-advocacy/)
More about Small Business (http://mashable.com/small-business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Work (http://mashable.com/category/work/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Employee (http://mashable.com/category/employee/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Dba (http://mashable.com/category/dba/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459358335 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1459358335)http://feeds.feedburner.com/~r/Mashable/~4/WhTrEBN02Vw