ahlam1399
03-29-2016, 02:31 PM
Apple officially opened one of its first Jony Ive-inspired "next-generation" retail stores in the U.S. over the weekend.
The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and features a number of **vel design elements, as shown in photos provided to AppleInsider (http://appleinsider.com/articles/16/03/28/next-generation-apple-store-in-memphis-features-custom-37-foot-display).
http://cdn.macrumors.com/article-new/2016/03/16362-13113-160328-Memphis-6-xl.jpg
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.
http://cdn.macrumors.com/article-new/2016/03/16362-13107-160328-Memphis-2-xl.jpg
The wooden tables have been redesigned by Ive and **w contain motion sensors that operate a flip-up panel concealing power outlets and ports.
http://cdn.macrumors.com/article-new/2016/03/16362-13109-160328-Memphis-4-xl.jpg
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.
http://cdn.macrumors.com/article-new/2016/03/16362-13110-160328-Memphis-5-l.jpg
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.
Plans for the next-generation Memphis store were revealed (https://www.memphisdailynews.com/news/2015/aug/31/apple-building-next-generation-store-in-memphis/) in an August 2015 building permit application. In February 2015, The New Yorker ran a profile (http://www.macrumors.com/2015/02/16/jony-ive-the-new-yorker-profile/) of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign.
In December, 60 Minutes viewers got a peek (http://www.macrumors.com/2015/12/21/60-minutes-inside-apple-special/) at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cuperti** headquarters.
Related Roundup: Apple Stores (http://www.macrumors.com/roundup/apple-retail-stores/)
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The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and features a number of **vel design elements, as shown in photos provided to AppleInsider (http://appleinsider.com/articles/16/03/28/next-generation-apple-store-in-memphis-features-custom-37-foot-display).
http://cdn.macrumors.com/article-new/2016/03/16362-13113-160328-Memphis-6-xl.jpg
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.
http://cdn.macrumors.com/article-new/2016/03/16362-13107-160328-Memphis-2-xl.jpg
The wooden tables have been redesigned by Ive and **w contain motion sensors that operate a flip-up panel concealing power outlets and ports.
http://cdn.macrumors.com/article-new/2016/03/16362-13109-160328-Memphis-4-xl.jpg
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.
http://cdn.macrumors.com/article-new/2016/03/16362-13110-160328-Memphis-5-l.jpg
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.
Plans for the next-generation Memphis store were revealed (https://www.memphisdailynews.com/news/2015/aug/31/apple-building-next-generation-store-in-memphis/) in an August 2015 building permit application. In February 2015, The New Yorker ran a profile (http://www.macrumors.com/2015/02/16/jony-ive-the-new-yorker-profile/) of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign.
In December, 60 Minutes viewers got a peek (http://www.macrumors.com/2015/12/21/60-minutes-inside-apple-special/) at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cuperti** headquarters.
Related Roundup: Apple Stores (http://www.macrumors.com/roundup/apple-retail-stores/)
Tag: appleinsider.com (http://www.macrumors.com/roundup/appleinsider-com/)
Discuss this article (http://forums.macrumors.com/threads/next-generation-apple-store-opens-in-memphis.1964377/) in our forums
http://feeds.feedburner.com/~ff/MacRumors-All?d=6W8y8wAjSf4 (http://feeds.macrumors.com/~ff/MacRumors-All?a=nChEXjSl9N8:0QUGlDHZohs:6W8y8wAjSf4) http://feeds.feedburner.com/~ff/MacRumors-All?d=qj6IDK7rITs (http://feeds.macrumors.com/~ff/MacRumors-All?a=nChEXjSl9N8:0QUGlDHZohs:qj6IDK7rITs)
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