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03-22-2016, 07:22 AM
Monday's Apple event wasn't the most interesting because it had bigger things on its mind
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On Monday Apple an**unced the iPhone SE (http://mashable.com/2016/03/21/apple-iphone-se/) and a new, smaller iPad Pro (http://mashable.com/2016/03/21/apple-unveils-smaller-ipad-pro/). As a longtime Apple watcher, I can tell you that this was **t the most exciting Apple event in the company's history.
And at just over an hour long, it was one of the shortest product events I can recall. Part of this might be because the products themselves aren't that new (http://mashable.com/2016/03/21/apple-**t-new/). And that's true. New Apple Watch bands (http://mashable.com/2016/03/21/new-apple-watch-bands/) and rose gold colors aside, the products themselves are basically iterations of things we've seen before.
See also: Everything you need to k**w from Apple's iPhone SE event (http://mashable.com/2016/03/21/iphone-se-event-updates/)
But there's something else to consider too: Apple has more to focus on this week than new products. The elephant in the room during Monday's event was Apple's ongoing battle with the FBI (http://mashable.com/category/apple-vs.-the-fbi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial). Read more... (http://mashable.com/2016/03/21/apple-**t-most-interesting/)
More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mobile (http://mashable.com/mobile/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ipad Pro (http://mashable.com/category/ipad-pro/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/wildrbltYTg
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On Monday Apple an**unced the iPhone SE (http://mashable.com/2016/03/21/apple-iphone-se/) and a new, smaller iPad Pro (http://mashable.com/2016/03/21/apple-unveils-smaller-ipad-pro/). As a longtime Apple watcher, I can tell you that this was **t the most exciting Apple event in the company's history.
And at just over an hour long, it was one of the shortest product events I can recall. Part of this might be because the products themselves aren't that new (http://mashable.com/2016/03/21/apple-**t-new/). And that's true. New Apple Watch bands (http://mashable.com/2016/03/21/new-apple-watch-bands/) and rose gold colors aside, the products themselves are basically iterations of things we've seen before.
See also: Everything you need to k**w from Apple's iPhone SE event (http://mashable.com/2016/03/21/iphone-se-event-updates/)
But there's something else to consider too: Apple has more to focus on this week than new products. The elephant in the room during Monday's event was Apple's ongoing battle with the FBI (http://mashable.com/category/apple-vs.-the-fbi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial). Read more... (http://mashable.com/2016/03/21/apple-**t-most-interesting/)
More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mobile (http://mashable.com/mobile/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ipad Pro (http://mashable.com/category/ipad-pro/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/wildrbltYTg