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03-17-2016, 12:15 AM
The dogs that rode in motorcycle sidecars to charge phones won SXSW
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AUSTIN, Texas — Virtual reality activations by major brands like Samsung and McDonalds were the biggest trend of 2016 South by Southwest Interactive, but perhaps one of the most-discussed — and cuddliest — demonstrations to hit the Austin streets was a pack of St. Bernards in motorcycle sidecars (http://mashable.com/2016/03/08/mophie-st-bernards-sxsw/) on a quest to save dying smartphone batteries.
Phone battery case company Mophie created a spectacle at SXSW this week as attendees running low on battery power were encouraged to tweet at the brand for help. By sending a screenshot of a smartphone's low battery percentage and using the hashtag #mophieRescue, the company sent a fleet of dogs to hundreds of people across the downtown area and gave out Mophie battery packs to charge up devices. Read more... (http://mashable.com/2016/03/16/mophie-st-bernard-phone-rescue-sxsw/)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sxsw (http://mashable.com/category/sxsw/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mophie (http://mashable.com/category/mophie/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Gadgets (http://mashable.com/gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1458162692 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1458162692)http://feeds.feedburner.com/~r/Mashable/~4/a_diGs9wBqM
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AUSTIN, Texas — Virtual reality activations by major brands like Samsung and McDonalds were the biggest trend of 2016 South by Southwest Interactive, but perhaps one of the most-discussed — and cuddliest — demonstrations to hit the Austin streets was a pack of St. Bernards in motorcycle sidecars (http://mashable.com/2016/03/08/mophie-st-bernards-sxsw/) on a quest to save dying smartphone batteries.
Phone battery case company Mophie created a spectacle at SXSW this week as attendees running low on battery power were encouraged to tweet at the brand for help. By sending a screenshot of a smartphone's low battery percentage and using the hashtag #mophieRescue, the company sent a fleet of dogs to hundreds of people across the downtown area and gave out Mophie battery packs to charge up devices. Read more... (http://mashable.com/2016/03/16/mophie-st-bernard-phone-rescue-sxsw/)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sxsw (http://mashable.com/category/sxsw/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Mophie (http://mashable.com/category/mophie/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Gadgets (http://mashable.com/gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1458162692 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1458162692)http://feeds.feedburner.com/~r/Mashable/~4/a_diGs9wBqM