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03-11-2016, 07:30 PM
Virtual reality helps people with MS relive their passions in touching ad campaign
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For people living with multiple sclerosis, the loss of control can put a devastating damper on lifelong passions.
That was especially true for San Diego surfer*Steve Bettis and New York City professional dancer and choreographer*Amy Meisner —*two successful devotees of their respective callings whose careers were cut short by the unpredictable disease,*which disrupts the flow of information within the brain, and between the brain and body.
SEE ALSO: Android charms everyone with rock, paper, scissors anti-bullying message during the Oscars (http://mashable.com/2016/02/28/android-charms-everyone-with-rock-paper-scissors-during-the-oscars/)
But a new ad campaign from the National Multiple*Sclerosis Society (http://www.nationalmssociety.org/) uses virtual reality tech**logy to help them simulate the experience of hitting the waves and dancing onstage, with 360-degree videos filmed through the eyes of a good friend. The campaign is part of the organization's effort to spread awareness, and "share*diverse and powerful solutions that defy MS." Read more... (http://mashable.com/2016/03/11/ms-virtual-reality-ad-campaign/)
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For people living with multiple sclerosis, the loss of control can put a devastating damper on lifelong passions.
That was especially true for San Diego surfer*Steve Bettis and New York City professional dancer and choreographer*Amy Meisner —*two successful devotees of their respective callings whose careers were cut short by the unpredictable disease,*which disrupts the flow of information within the brain, and between the brain and body.
SEE ALSO: Android charms everyone with rock, paper, scissors anti-bullying message during the Oscars (http://mashable.com/2016/02/28/android-charms-everyone-with-rock-paper-scissors-during-the-oscars/)
But a new ad campaign from the National Multiple*Sclerosis Society (http://www.nationalmssociety.org/) uses virtual reality tech**logy to help them simulate the experience of hitting the waves and dancing onstage, with 360-degree videos filmed through the eyes of a good friend. The campaign is part of the organization's effort to spread awareness, and "share*diverse and powerful solutions that defy MS." Read more... (http://mashable.com/2016/03/11/ms-virtual-reality-ad-campaign/)
More about Health (http://mashable.com/category/health/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Good (http://mashable.com/category/social-good/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/2HW0l7T95fY