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03-11-2016, 06:42 PM
Your food might actually taste better if you Instagram it first, research confirms
http://rack.1.mshcdn.com/media/ZgkyMDE2LzAzLzExLzNlL2luc3RhZ3JhbVJFLjkxNmE0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/781c2b07/79a/instagramRESEARCH.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Your+food+might+actually+taste+better+if+you+ Instagram+it+first%2C+research+confirms&src=http%3A%2F%2Fmashable.com%2F2016%2F03%2F11%2Fr esearch-instagram-every-meal%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F03 %2F11%2Fresearch-instagram-every-meal%2F&src=sp)
You're out with friends for dinner at a nice place. The server comes by and delivers all of the meals, each one expertly plated and begging to be consumed. But instead of picking up your forks to dig in, everyone grabs for their smartphones to snap and post the perfect picture of their pristine plate. It's almost like the meal didn't happen if there's **t an Instagram to prove it.
Posting food pics is **t a new phe**me**n, but there's new research that may show why we love to do it: it makes the food taste better. That's right: in a study (http://www.emeraldinsight.com/doi/abs/10.1108/JCM-02-2015-1337) just published in the Journal of Consumer Marketing, researchers found that when diners take a moment to photograph their meal before eating, it "increases attitudes and taste evaluations of the experience when consumption actually takes place." Perhaps most interesting, consumers who took photos of foods they perceived to be healthier before eating them rated those foods higher than consumers who didn't take a photo. Read more... (http://mashable.com/2016/03/11/research-instagram-every-meal/)
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http://rack.1.mshcdn.com/media/ZgkyMDE2LzAzLzExLzNlL2luc3RhZ3JhbVJFLjkxNmE0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/781c2b07/79a/instagramRESEARCH.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Your+food+might+actually+taste+better+if+you+ Instagram+it+first%2C+research+confirms&src=http%3A%2F%2Fmashable.com%2F2016%2F03%2F11%2Fr esearch-instagram-every-meal%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F03 %2F11%2Fresearch-instagram-every-meal%2F&src=sp)
You're out with friends for dinner at a nice place. The server comes by and delivers all of the meals, each one expertly plated and begging to be consumed. But instead of picking up your forks to dig in, everyone grabs for their smartphones to snap and post the perfect picture of their pristine plate. It's almost like the meal didn't happen if there's **t an Instagram to prove it.
Posting food pics is **t a new phe**me**n, but there's new research that may show why we love to do it: it makes the food taste better. That's right: in a study (http://www.emeraldinsight.com/doi/abs/10.1108/JCM-02-2015-1337) just published in the Journal of Consumer Marketing, researchers found that when diners take a moment to photograph their meal before eating, it "increases attitudes and taste evaluations of the experience when consumption actually takes place." Perhaps most interesting, consumers who took photos of foods they perceived to be healthier before eating them rated those foods higher than consumers who didn't take a photo. Read more... (http://mashable.com/2016/03/11/research-instagram-every-meal/)
More about Research (http://mashable.com/category/research/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Food And Drink (http://mashable.com/category/food-and-drink/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Lifestyle (http://mashable.com/lifestyle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Health Fitness (http://mashable.com/health-fitness/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/A9oq64pSRiU