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03-02-2016, 09:34 PM
Television Academy expands Emmy categories to include digital content
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LOS ANGELES — For the first time ever, the Television Academy will expand its Primetime Emmy Awards short form category to include content from digital creators and distributors.
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"Our industry is aggressively, quickly and creatively evolving the various ways episodic stories are told," Bruce Rosenblum, Television Academy Chairman and CEO , said in a statement. "Our Board of Gover**rs felt that this expansion of short form categories begins the process of ensuring that Emmy-worthy creativity will be rewarded, irrespective of format or platform.
"These category changes reflect the broader opportunities that emerging networks and distribution platforms, such as Maker Studios, Fullscreen, *****le, AwesomenessTV, YouTube Red, Adult Swim and others, are seizing in choosing in**vative formats that enable our television community to share stories in **vel and entertaining ways."
Read more... (http://mashable.com/2016/03/02/emmys-for-digital/)
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LOS ANGELES — For the first time ever, the Television Academy will expand its Primetime Emmy Awards short form category to include content from digital creators and distributors.
http://rack.0.mshcdn.com/media/ZgkyMDE2LzAzLzAyL2RiL1NjcmVlbl9TaG90LjFmYmNhLnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/e4915d69/7a8/Screen_Shot_2016-03-02_at_9.38.08_AM.png
Image: screenshot
"Our industry is aggressively, quickly and creatively evolving the various ways episodic stories are told," Bruce Rosenblum, Television Academy Chairman and CEO , said in a statement. "Our Board of Gover**rs felt that this expansion of short form categories begins the process of ensuring that Emmy-worthy creativity will be rewarded, irrespective of format or platform.
"These category changes reflect the broader opportunities that emerging networks and distribution platforms, such as Maker Studios, Fullscreen, *****le, AwesomenessTV, YouTube Red, Adult Swim and others, are seizing in choosing in**vative formats that enable our television community to share stories in **vel and entertaining ways."
Read more... (http://mashable.com/2016/03/02/emmys-for-digital/)
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