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03-01-2016, 09:50 AM
The world's most effective ad is an eye-testing children's book
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A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign.
Australian ad agency Saatchi & Saatchi created*Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM.*The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app*as its*number one (http://www.warc.com/pages/warctop100/rankings.aspx?DataType=Top100Campaign&Year=2016)*campaign for 2016, based on its performance in 2015.
SEE ALSO: Breastfeeding mums stage a sit-in protest in Australian food court (http://mashable.com/2016/02/28/breastfeeding-mums-protest/)
Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. ** frightening optometrist visits here. Read more... (http://mashable.com/2016/03/01/penny-pirate-effective-ad/)
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A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign.
Australian ad agency Saatchi & Saatchi created*Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM.*The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app*as its*number one (http://www.warc.com/pages/warctop100/rankings.aspx?DataType=Top100Campaign&Year=2016)*campaign for 2016, based on its performance in 2015.
SEE ALSO: Breastfeeding mums stage a sit-in protest in Australian food court (http://mashable.com/2016/02/28/breastfeeding-mums-protest/)
Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. ** frightening optometrist visits here. Read more... (http://mashable.com/2016/03/01/penny-pirate-effective-ad/)
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