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03-01-2016, 12:58 AM
Kids will soon be able to turn their Happy Meals into VR goggles in Sweden
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While we haven't yet confirmed with Discovery News' worldwide network of apocalypse mythology scholars, we're pretty sure this is some sort of End Times omen:
Fast food juggernaut McDonald's is rolling out a pilot program in Sweden that turns Happy Meal boxes into virtual reality goggles. With a few flips and folds, kids can transform the box into a smartphone holder, which provides a kinda-sorta VR experience similar to Google Cardboard (https://www.google.com/get/cardboard/).
SEE ALSO: Immerse Yourself: 10 amazing virtual reality games (http://news.discovery.com/tech/gear-and-gadgets/immerse-yourself-10-amazing-virtual-reality-games-160126.htm)
McDonald's provides the VR game app, too. This first iteration of the marketing initiative — called Happy Goggles (http://happygoggles.se/en/) — is themed around the Swedish holiday k**wn as Sportlov, in which families traditionally head out on skiing trips. McDonald's game has kids racing down a virtual ski slopes, slaloming around by way of the smartphone's internal motion detectors Read more... (http://mashable.com/2016/02/29/vr-headset-happy-meals/)
More about Mcdonalds (http://mashable.com/category/mcdonalds/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Smartphones (http://mashable.com/category/smartphones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fast Food (http://mashable.com/category/fast-food/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ZyVfEaM82Ak
http://rack.0.mshcdn.com/media/ZgkyMDE2LzAyLzI5LzUxL21jZG9uYWxkcy5kMzYyYS5qcGcKcA l0aHVtYgk1NzV4MzIzIwplCWpwZw/c4bd06bb/014/mcdonalds.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Kids+will+soon+be+able+to+turn+their+Happy+Me als+into+VR+goggles+in+Sweden&src=http%3A%2F%2Fmashable.com%2F2016%2F02%2F29%2Fv r-headset-happy-meals%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F02 %2F29%2Fvr-headset-happy-meals%2F&src=sp)
While we haven't yet confirmed with Discovery News' worldwide network of apocalypse mythology scholars, we're pretty sure this is some sort of End Times omen:
Fast food juggernaut McDonald's is rolling out a pilot program in Sweden that turns Happy Meal boxes into virtual reality goggles. With a few flips and folds, kids can transform the box into a smartphone holder, which provides a kinda-sorta VR experience similar to Google Cardboard (https://www.google.com/get/cardboard/).
SEE ALSO: Immerse Yourself: 10 amazing virtual reality games (http://news.discovery.com/tech/gear-and-gadgets/immerse-yourself-10-amazing-virtual-reality-games-160126.htm)
McDonald's provides the VR game app, too. This first iteration of the marketing initiative — called Happy Goggles (http://happygoggles.se/en/) — is themed around the Swedish holiday k**wn as Sportlov, in which families traditionally head out on skiing trips. McDonald's game has kids racing down a virtual ski slopes, slaloming around by way of the smartphone's internal motion detectors Read more... (http://mashable.com/2016/02/29/vr-headset-happy-meals/)
More about Mcdonalds (http://mashable.com/category/mcdonalds/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Smartphones (http://mashable.com/category/smartphones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Virtual Reality (http://mashable.com/category/virtual-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Fast Food (http://mashable.com/category/fast-food/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/ZyVfEaM82Ak