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02-29-2016, 04:24 AM
GE tries to lure tech workers by mocking startups in new Oscars commercial
http://rack.3.mshcdn.com/media/ZgkyMDE2LzAyLzI5L2VmLzBlZjVlNzU2YTcyLjQ0NTFkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/1a732abf/19c/0ef5e756a72f427abb455ce2e3109075.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=GE+tries+to+lure+tech+workers+by+mocking+star tups+in+new+Oscars++commercial&src=http%3A%2F%2Fmashable.com%2F2016%2F02%2F28%2Fg e-tech-oscars-ads%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F02 %2F28%2Fge-tech-oscars-ads%2F&src=sp)
General Electric really wants you to think of it as a tech company.
The corporation is once again chasing tech talent and mocking faddish startups in a new ****** of commercials set to air during the Oscars.
The three spots — two of which will air during the red carpet pre-show and a third during the actual awards — are a follow-up to a self-deprecating*campaign (http://www.fastcocreate.com/3050896/hey-programmers-general-electric-wants-you-to-k**w-its-a-digital-company-too) the company ran last summer, in which a GE programmer struggled to explain to his friends and family why his new job was a good thing. *
SEE ALSO: GE delights your inner nerd with videos that defy science myths (http://mashable.com/2016/02/12/ge-commercials-science/)
This time around, however, the roles are reversed and those same friends and family are going to outlandish extremes to beg the programmer for a job at the industrial giant. The conceit being that the last batch of ads were so successful (GE claims they boosted its number of job applications beyond expectations) that job-seekers can't stay away. Read more... (http://mashable.com/2016/02/28/ge-tech-oscars-ads/)
More about Oscars (http://mashable.com/category/oscars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ge (http://mashable.com/category/ge/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/Dl5k0iBu6Ac
http://rack.3.mshcdn.com/media/ZgkyMDE2LzAyLzI5L2VmLzBlZjVlNzU2YTcyLjQ0NTFkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/1a732abf/19c/0ef5e756a72f427abb455ce2e3109075.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=GE+tries+to+lure+tech+workers+by+mocking+star tups+in+new+Oscars++commercial&src=http%3A%2F%2Fmashable.com%2F2016%2F02%2F28%2Fg e-tech-oscars-ads%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F02 %2F28%2Fge-tech-oscars-ads%2F&src=sp)
General Electric really wants you to think of it as a tech company.
The corporation is once again chasing tech talent and mocking faddish startups in a new ****** of commercials set to air during the Oscars.
The three spots — two of which will air during the red carpet pre-show and a third during the actual awards — are a follow-up to a self-deprecating*campaign (http://www.fastcocreate.com/3050896/hey-programmers-general-electric-wants-you-to-k**w-its-a-digital-company-too) the company ran last summer, in which a GE programmer struggled to explain to his friends and family why his new job was a good thing. *
SEE ALSO: GE delights your inner nerd with videos that defy science myths (http://mashable.com/2016/02/12/ge-commercials-science/)
This time around, however, the roles are reversed and those same friends and family are going to outlandish extremes to beg the programmer for a job at the industrial giant. The conceit being that the last batch of ads were so successful (GE claims they boosted its number of job applications beyond expectations) that job-seekers can't stay away. Read more... (http://mashable.com/2016/02/28/ge-tech-oscars-ads/)
More about Oscars (http://mashable.com/category/oscars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Ge (http://mashable.com/category/ge/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/Dl5k0iBu6Ac