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02-24-2016, 08:53 PM
Squarespace taps re**wned photojournalist for powerful Oscars commercial
http://rack.3.mshcdn.com/media/ZgkyMDE2LzAyLzI0L2E3L0ZpZWxkX1N0b3JpLjU3YzdkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/35fdd442/da9/Field_Stories_1.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Squarespace+taps+re**wned+photojournalist+for +powerful+Oscars+commercial&src=http%3A%2F%2Fmashable.com%2F2016%2F02%2F24%2Fs quarespace-photojournalist-oscars%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F02 %2F24%2Fsquarespace-photojournalist-oscars%2F&src=sp)
Instead of fixating on big-name Hollywood stars, Squarespace has decided to center its Oscars campaign this year around the life and work of award-winning photojournalist David Guttenfelder.
In a cinematic minute-long spot set to debut during the Academy Awards this Sunday, the website building company traces Guttenfelder's career from his days rushing to shoot a burning barn as a child in Iowa to the front lines of far-flung wars as an embedded combat photographer.
SEE ALSO: Squarespace shows Grammy **minee Leon Bridges' rise from dishwasher to soul sensation (http://mashable.com/2016/02/12/squarespace-grammys-leon-bridges/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The commercial, created by New York-based ad agency A**maly and directed by 300: Rise of an Empire's***am Murro, will be accompanied by a website (http://fieldstories.squarespace.com/) built especially for the campaign that will showcase some of Guttenfelder's most impactful work alongside documentary-style audio clips of him explaining the circumstances behind each one. Read more... (http://mashable.com/2016/02/24/squarespace-photojournalist-oscars/)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Squarespace (http://mashable.com/category/squarespace/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Oscars (http://mashable.com/category/oscars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1456336681 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1456336681)http://feeds.feedburner.com/~r/Mashable/~4/fMlp9qFaRgk
http://rack.3.mshcdn.com/media/ZgkyMDE2LzAyLzI0L2E3L0ZpZWxkX1N0b3JpLjU3YzdkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/35fdd442/da9/Field_Stories_1.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Squarespace+taps+re**wned+photojournalist+for +powerful+Oscars+commercial&src=http%3A%2F%2Fmashable.com%2F2016%2F02%2F24%2Fs quarespace-photojournalist-oscars%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F02 %2F24%2Fsquarespace-photojournalist-oscars%2F&src=sp)
Instead of fixating on big-name Hollywood stars, Squarespace has decided to center its Oscars campaign this year around the life and work of award-winning photojournalist David Guttenfelder.
In a cinematic minute-long spot set to debut during the Academy Awards this Sunday, the website building company traces Guttenfelder's career from his days rushing to shoot a burning barn as a child in Iowa to the front lines of far-flung wars as an embedded combat photographer.
SEE ALSO: Squarespace shows Grammy **minee Leon Bridges' rise from dishwasher to soul sensation (http://mashable.com/2016/02/12/squarespace-grammys-leon-bridges/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
The commercial, created by New York-based ad agency A**maly and directed by 300: Rise of an Empire's***am Murro, will be accompanied by a website (http://fieldstories.squarespace.com/) built especially for the campaign that will showcase some of Guttenfelder's most impactful work alongside documentary-style audio clips of him explaining the circumstances behind each one. Read more... (http://mashable.com/2016/02/24/squarespace-photojournalist-oscars/)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Squarespace (http://mashable.com/category/squarespace/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Oscars (http://mashable.com/category/oscars/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1456336681 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1456336681)http://feeds.feedburner.com/~r/Mashable/~4/fMlp9qFaRgk