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02-22-2016, 02:55 PM
Indian Instagram account lights up with colourful matchbox designs
http://rack.0.mshcdn.com/media/ZgkyMDE2LzAyLzIyLzM1L2FydG9mYWJveDUxLjE5NzIwLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/39fa6d56/c5e/art-of-a-box-51.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Indian+Instagram+account+lights+up+with+colou rful+matchbox+designs&src=http%3A%2F%2Fmashable.com%2F2016%2F02%2F22%2Fi ndian-instagram-account-matchboxgn%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F02 %2F22%2Findian-instagram-account-matchboxgn%2F&src=sp)
Matchboxes are a ubiquitous part of India — found in every shop, home, and road — yet also unique because of their kitchy style, bright colours and subjects. It was this that inspired an Instagram account named 'Art on a Box' to uncover the designs and stories behind Indian matchboxes.
See also: 12 Instagrammers offer unique takes on India (http://mashable.com/2015/10/15/india-instagram-accounts/)
"They're almost omnipresent, you can't ig**re them," founder Shreya Katuri says. "They reveal a lot and I don't see them as being just boxes. They could be a form of propaganda and are one of the best ways to advertise."
Founded on Oct. 2014, the Instagram account grew out of Katuri's under-graduation dissertation on how the themes of gender, religion and nationalism were represented on matchbox labels. She soon began collaborating with fellow matchbox enthusiasts. Since then, she has received over 100 submissions from numerous Indian cities as well as places as far apart as Ukraine, Botswana, Sri Lanka, London, and Hong Kong. Read more... (http://mashable.com/2016/02/22/indian-instagram-account-matchboxgn/)
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Matchboxes are a ubiquitous part of India — found in every shop, home, and road — yet also unique because of their kitchy style, bright colours and subjects. It was this that inspired an Instagram account named 'Art on a Box' to uncover the designs and stories behind Indian matchboxes.
See also: 12 Instagrammers offer unique takes on India (http://mashable.com/2015/10/15/india-instagram-accounts/)
"They're almost omnipresent, you can't ig**re them," founder Shreya Katuri says. "They reveal a lot and I don't see them as being just boxes. They could be a form of propaganda and are one of the best ways to advertise."
Founded on Oct. 2014, the Instagram account grew out of Katuri's under-graduation dissertation on how the themes of gender, religion and nationalism were represented on matchbox labels. She soon began collaborating with fellow matchbox enthusiasts. Since then, she has received over 100 submissions from numerous Indian cities as well as places as far apart as Ukraine, Botswana, Sri Lanka, London, and Hong Kong. Read more... (http://mashable.com/2016/02/22/indian-instagram-account-matchboxgn/)
More about India (http://mashable.com/category/india/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Art (http://mashable.com/category/art/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Design (http://mashable.com/category/design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Watercooler (http://mashable.com/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/oEj0k2NpKYk