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12-21-2013, 02:11 AM
Is a Controversial Ad Better Than ** Ad at All?
http://rack.2.mshcdn.com/media/ZgkyMDEzLzEyLzIwLzNmL0ttYXJ0QWQuMWQxMmEuanBnCnAJdG h1bWIJNTc1eDMyMyMKZQlqcGc/b4104036/363/KmartAd.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Is+a+Controversial+Ad+Better+Than+**+Ad+at+Al l%3F&src=http%3A%2F%2Fmashable.com%2F2013%2F12%2F20%2Fk mart-metrics%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2013%2F12 %2F20%2Fkmart-metrics%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ship Your Pants (http://www.youtube.com/watch?v=I03UmJbK0lA%E2%80%8E) and Big Gas Savings (http://www.youtube.com/watch?v=m1yir-p68xM%E2%80%8E) put Kmart on the viral video map this past spring. The ads were playful and irreverent.
On **vember 15th, the world was introduced to a more risque and polarizing side of Kmart — its "Show Your Joe (http://www.youtube.com/watch?v=9PVhIMr4ScI)" spot (above), lovingly nicknamed "Jingle Balls" on the social web. Some consumers were outraged — calling the ad "offensive (https://twitter.com/AudreyLeahBern/status/413847010282708993)" and "filth (https://twitter.com/chuck_landtroop/status/410956333035184128)" — while others found it to be genius (https://twitter.com/stacym124/status/414149226084728833) and hilarious (https://twitter.com/Poetif76/status/414134158688915456), deeming it the best ad of the season (https://twitter.com/gordola54/status/413908821711806464)
Let's look at how Kmart's three recent ads compare based on YouTube performance:
"Ship My Pants" — 20,344,698 views. 93,630 Likes and 3,790 Dislikes: 24.7 Likes for every Dislike.
"Big Gas Savings" — 6,250,945 views. 26,583 Likes and 1,312 Dislikes: 20.2 Likes for every Dislike
"Show Your Joe" — 16,779,213 views. 64,473 Likes and 3,932 Dislikes: 16.4 Likes for every Dislike. Read more... (http://mashable.com/2013/12/20/kmart-metrics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Kmart (http://mashable.com/category/kmart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1387581149 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1387581149)http://feeds.feedburner.com/~r/Mashable/~4/3_1bS0qNEKk
http://rack.2.mshcdn.com/media/ZgkyMDEzLzEyLzIwLzNmL0ttYXJ0QWQuMWQxMmEuanBnCnAJdG h1bWIJNTc1eDMyMyMKZQlqcGc/b4104036/363/KmartAd.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Is+a+Controversial+Ad+Better+Than+**+Ad+at+Al l%3F&src=http%3A%2F%2Fmashable.com%2F2013%2F12%2F20%2Fk mart-metrics%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2013%2F12 %2F20%2Fkmart-metrics%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ship Your Pants (http://www.youtube.com/watch?v=I03UmJbK0lA%E2%80%8E) and Big Gas Savings (http://www.youtube.com/watch?v=m1yir-p68xM%E2%80%8E) put Kmart on the viral video map this past spring. The ads were playful and irreverent.
On **vember 15th, the world was introduced to a more risque and polarizing side of Kmart — its "Show Your Joe (http://www.youtube.com/watch?v=9PVhIMr4ScI)" spot (above), lovingly nicknamed "Jingle Balls" on the social web. Some consumers were outraged — calling the ad "offensive (https://twitter.com/AudreyLeahBern/status/413847010282708993)" and "filth (https://twitter.com/chuck_landtroop/status/410956333035184128)" — while others found it to be genius (https://twitter.com/stacym124/status/414149226084728833) and hilarious (https://twitter.com/Poetif76/status/414134158688915456), deeming it the best ad of the season (https://twitter.com/gordola54/status/413908821711806464)
Let's look at how Kmart's three recent ads compare based on YouTube performance:
"Ship My Pants" — 20,344,698 views. 93,630 Likes and 3,790 Dislikes: 24.7 Likes for every Dislike.
"Big Gas Savings" — 6,250,945 views. 26,583 Likes and 1,312 Dislikes: 20.2 Likes for every Dislike
"Show Your Joe" — 16,779,213 views. 64,473 Likes and 3,932 Dislikes: 16.4 Likes for every Dislike. Read more... (http://mashable.com/2013/12/20/kmart-metrics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Kmart (http://mashable.com/category/kmart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1387581149 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1387581149)http://feeds.feedburner.com/~r/Mashable/~4/3_1bS0qNEKk