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09-15-2013, 12:37 PM
Google Tests a New Logo
**t only Marissa Mayer and her team at Yahoo (http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logo) worked on a new logo. Google also tests a new logo (https://www.google.com/images/srpr/logo6w.png) that's flat, minimalist, fresher and reduced to its essence, as Sir Jonathan Ive would say.
http://2.bp.blogspot.com/-tRdfCkaPO0A/Ui-PRJLDZlI/AAAAAAABMI8/8L9maIUroq8/s640/google-new-logo.png
Here's the existing logo (https://www.google.com/images/srpr/logo4w.png) from the Google homepage:
http://2.bp.blogspot.com/-NHe0ipKamMM/Ui-QSbAEU_I/AAAAAAABMJI/84MIPE32Kjo/s640/google-old-logo.png
This reminds me of Chrome, which switched from the original 3D logo to a flat logo back in 2011 (http://news.cnet.com/8301-30685_3-20043680-264.html). "We're working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system," said Google at that time.
Update: The Verge reports (http://www.theverge.com/2013/9/9/4710634/redesigned-google-logo-found-in-chrome-for-android-beta) that "a person familiar with Google's branding [says that] this is **t a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may **t display well — such as on printed banners or other corporate use cases."
{ Thanks, Rubén (https://plus.google.com/112015657063753953437/posts/5hyiDZ4pEuN) and Artem (http://www.androidpolice.com). }http://feeds.feedburner.com/~r/GoogleOperatingSystem/~4/GGLpNYTaRBE
**t only Marissa Mayer and her team at Yahoo (http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logo) worked on a new logo. Google also tests a new logo (https://www.google.com/images/srpr/logo6w.png) that's flat, minimalist, fresher and reduced to its essence, as Sir Jonathan Ive would say.
http://2.bp.blogspot.com/-tRdfCkaPO0A/Ui-PRJLDZlI/AAAAAAABMI8/8L9maIUroq8/s640/google-new-logo.png
Here's the existing logo (https://www.google.com/images/srpr/logo4w.png) from the Google homepage:
http://2.bp.blogspot.com/-NHe0ipKamMM/Ui-QSbAEU_I/AAAAAAABMJI/84MIPE32Kjo/s640/google-old-logo.png
This reminds me of Chrome, which switched from the original 3D logo to a flat logo back in 2011 (http://news.cnet.com/8301-30685_3-20043680-264.html). "We're working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system," said Google at that time.
Update: The Verge reports (http://www.theverge.com/2013/9/9/4710634/redesigned-google-logo-found-in-chrome-for-android-beta) that "a person familiar with Google's branding [says that] this is **t a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may **t display well — such as on printed banners or other corporate use cases."
{ Thanks, Rubén (https://plus.google.com/112015657063753953437/posts/5hyiDZ4pEuN) and Artem (http://www.androidpolice.com). }http://feeds.feedburner.com/~r/GoogleOperatingSystem/~4/GGLpNYTaRBE