Why did you switch to Basecamp?

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Truth be told, we haven?t placed heavy efforts on marketing Basecamp. Customers sign up, pay, and are on their way. For nearly a decade, Basecamp has sold itself.

The problem for us is, with so many industries using Basecamp in different ways, we?re having a tough time figuring out how to talk about the product to new customers. We have an idea of how our customers use Basecamp, but we don?t k**w for sure.

Harder, still, is that we don?t even k**w why our customers switch from one product or system to using Basecamp. Hidden within their stories of over-loaded inbox frustrations and bloated corporate software are key insights about what makes Basecamp great for our customers.

We?re after those insights, and we*want to share your stories.

Tell us your ?Why we switched to Basecamp? story (http://basecamp.com/switch) and you may be featured on an upcoming redesign of the basecamp.com landing page.



Share your story at basecamp.com/switch (http://basecamp.com/switch).

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