{"id":207621,"date":"2020-02-23T09:16:07","date_gmt":"2020-02-23T06:16:07","guid":{"rendered":"https:\/\/ww-vb.mine.nu\/w108\/apple-must-fix-this-one-massive-macbook-pro-problem\/"},"modified":"2020-02-23T09:16:07","modified_gmt":"2020-02-23T06:16:07","slug":"apple-must-fix-this-one-massive-macbook-pro-problem","status":"publish","type":"post","link":"https:\/\/hameed.nwar.uk\/sa\/apple-must-fix-this-one-massive-macbook-pro-problem\/","title":{"rendered":"Apple Must Fix This One Massive MacBook Pro Problem"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div _ngcontent-c17=\"\" innerhtml=\"&lt;p&gt;Would you &lt;a href=&quot;https:\/\/www.apple.com\/macbookpro&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.apple.com\/macbookpro&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.apple.com\/macbookpro&quot;&gt;buy a new MacBook Pro&lt;\/a&gt; today?&amp;nbsp;&lt;\/p&gt; &#10;&lt;p&gt;I suspect most people would be happy to buy the &lt;a href=&quot;https:\/\/www.apple.com\/macbook-pro-16\/&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.apple.com\/macbook-pro-16\/&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.apple.com\/macbook-pro-16\/&quot;&gt;16-Inch Macbook Pro&lt;\/a&gt;, but would avoid the other models. For all of the advances in performance, battery capacity, and new screen technology, the 16-inch MacBook Pro had one key feature that every reviewer was careful to note. A working keyboard.&lt;\/p&gt; &#10;&lt;p&gt;When will Tim Cook\u2019s Apple offer a similar breakthrough feature to the rest of Apple\u2019s laptop range?&lt;\/p&gt; &#10;&lt;figure class=&quot;embed-base image-embed embed-0&quot; role=&quot;presentation&quot;&gt; &#10; &lt;div&gt; &#10;  &lt;img src=&quot;https:\/\/specials-images.forbesimg.com\/imageserve\/5de44d6e755ebf0006fbe825\/960x0.jpg?fit=scale&quot; alt=&quot;Apple Recalls Approximately 500,000 15-Inch MacBook Pro Computers For Fire Hazard&quot; data-height=&quot;2898&quot; data-width=&quot;4032&quot;&gt; &#10; &lt;\/div&gt; &#10; &lt;figcaption&gt; &#10;  &lt;fbs-accordion class=&quot;expandable&quot; current=&quot;-1&quot;&gt; &#10;   &lt;p class=&quot;color-body light-text&quot;&gt;CORTE MADERA, CALIFORNIA - JUNE 27: The MacBook Pro laptop is displayed at an Apple Store on June &lt;span class=&quot;plus&quot; data-ga-track=&quot;caption expand&quot;&gt;... [+]&lt;\/span&gt;&lt;span class=&quot;expanded-caption&quot;&gt; 27, 2019 in Corte Madera, California. Apple announced a recall of an estimated 432,000 15-inch MacBook Pro laptops due to concerns of overheating batteries that could catch fire. The recall is for 15-inch MacBook Pro laptops sold between September 2015 and February 2017. (Photo by Justin Sullivan\/Getty Images)&lt;\/span&gt;&lt;\/p&gt; &#10;  &lt;\/fbs-accordion&gt; &#10;  &lt;small&gt;Getty Images&lt;\/small&gt; &#10; &lt;\/figcaption&gt; &#10;&lt;\/figure&gt; &#10;&lt;p&gt;For many people the MacBook Pro, and particularly the applications and services that run on their MacOS powered laptop, are \u2018mission critical\u2019 parts of their personal or business life. They can\u2019t move to&amp;nbsp;another platform. There may be other factors contributing to this lock-in as well, including Apple\u2019s own add-on services such as Apple Music and Apple TV+ as well as the tight integration of the iPhone and iPad.&lt;\/p&gt; &#10; &#10;&lt;p&gt;In short, switching away from the &lt;a href=&quot;https:\/\/www.apple.com\/macbook-pro-13\/&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.apple.com\/macbook-pro-13\/&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.apple.com\/macbook-pro-13\/&quot;&gt;MacBook Pro&lt;\/a&gt; or a &lt;a href=&quot;https:\/\/www.apple.com\/macbook-air\/&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.apple.com\/macbook-air\/&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.apple.com\/macbook-air\/&quot;&gt;MacBook Air&lt;\/a&gt; is simply not an option.&lt;\/p&gt; &#10;&lt;p&gt;Which means that t&lt;a href=&quot;https:\/\/www.techmeme.com\/180622\/p21#a180622p21&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.techmeme.com\/180622\/p21#a180622p21&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.techmeme.com\/180622\/p21#a180622p21&quot;&gt;he ongoing issues with the butterfly keyboard&lt;\/a&gt; and its high failure rate&amp;nbsp;&lt;a href=&quot;https:\/\/thenextweb.com\/plugged\/2020\/02\/21\/apple-macbook-butterfly-keyboard-stuck\/&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/thenextweb.com\/plugged\/2020\/02\/21\/apple-macbook-butterfly-keyboard-stuck\/&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/thenextweb.com\/plugged\/2020\/02\/21\/apple-macbook-butterfly-keyboard-stuck\/&quot;&gt;continue to frustrate users&lt;\/a&gt;. Although &lt;a href=&quot;https:\/\/www.forbes.com\/sites\/ewanspence\/2018\/06\/23\/apple-macbook-pro-butterfly-keyboard-broken-free-repair\/#1a66694ecfea&quot; target=&quot;_self&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.forbes.com\/sites\/ewanspence\/2018\/06\/23\/apple-macbook-pro-butterfly-keyboard-broken-free-repair\/#1a66694ecfea&quot; data-ga-track=&quot;InternalLink:https:\/\/www.forbes.com\/sites\/ewanspence\/2018\/06\/23\/apple-macbook-pro-butterfly-keyboard-broken-free-repair\/#1a66694ecfea&quot;&gt;Apple has acknowledged the issue&lt;\/a&gt; and &lt;a href=&quot;https:\/\/support.apple.com\/keyboard-service-program-for-mac-notebooks&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/support.apple.com\/keyboard-service-program-for-mac-notebooks&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/support.apple.com\/keyboard-service-program-for-mac-notebooks&quot;&gt;offers a service program with a free repair or replacement keyboard&lt;\/a&gt;&amp;nbsp;(and an uncertain time estimate for repairs), Apple continues to sell new MacBook machines with the troublesome keyboard. As late as July 2019, Apple updated the popular 13-Inch MacBook Pro but retained the butterfly keyboard.&lt;\/p&gt; &#10;&lt;div class=&quot;vestpocket&quot; vest-pocket&gt;&lt;\/div&gt; &#10;&lt;p&gt;This approach started to change at the end of last year, as the new 16-Inch MacBook Pro arrived, and features a return to the scissor switch style keyboard used before 2015 - albeit labeled the \u2018&lt;a href=&quot;https:\/\/www.ifixit.com\/News\/33820\/16-inch-macbook-pro-magic-keyboard-throwback&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.ifixit.com\/News\/33820\/16-inch-macbook-pro-magic-keyboard-throwback&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.ifixit.com\/News\/33820\/16-inch-macbook-pro-magic-keyboard-throwback&quot;&gt;Magic Keyboard&lt;\/a&gt;\u2019.&lt;\/p&gt; &#10;&lt;div class=&quot;embed-base embedly-align &quot;&gt; &#10; &lt;fbs-embedly style=&quot;padding-bottom: 56.21%;&quot; iframe-src=&quot;https:\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FysRigNyavF4%3Fstart%3D3%26feature%3Doembed%26start%3D3&amp;amp;display_name=YouTube&amp;amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DysRigNyavF4&amp;amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FysRigNyavF4%2Fhqdefault.jpg&amp;amp;key=3ce26dc7e3454db5820ba084d28b4935&amp;amp;type=text%2Fhtml&amp;amp;schema=youtube&quot;&gt;&lt;\/fbs-embedly&gt; &#10;&lt;\/div&gt; &#10;&lt;p&gt;Yet those who purchased the 13-inch MacBook Pro still have no option but to buy a laptop with a booby-trapped keyboard. With a new model expected at some point this year - WWDC 2020 in June is a likely but not guaranteed date - those looking for a replacement laptop are faced with spending top dollar on an inferior product.&amp;nbsp;&lt;\/p&gt; &#10;&lt;p&gt;A small thought experiment. Imagine if the iPhone had similar systemic issues issue with the touchscreen digitizer (e.g. that incorrectly calibrated inputs,&amp;nbsp;fail to register inputs, or assuming there were double inputs). Imagine if this had started with the iPhone 6S and that Apple had tried a number of fixes and the best answer it could give you was \u2018we\u2019ll replace your screen for free if it breaks\u2019?&lt;\/p&gt; &#10;&lt;p&gt;Do you think Apple would be happy to put its customers through that?&lt;\/p&gt; &#10;&lt;p&gt;Then why is it acceptable for customers of the MacBook, MacBook Air, and MacBook Pro to be put through that?&lt;\/p&gt; &#10;&lt;figure class=&quot;embed-base image-embed embed-1&quot; role=&quot;presentation&quot;&gt; &#10; &lt;div&gt; &#10;  &lt;img src=&quot;https:\/\/specials-images.forbesimg.com\/imageserve\/1055485782\/960x0.jpg?fit=scale&quot; alt=&quot;US-APPLE-COMPUTER&quot; data-height=&quot;3712&quot; data-width=&quot;5568&quot;&gt; &#10; &lt;\/div&gt; &#10; &lt;figcaption&gt; &#10;  &lt;fbs-accordion class=&quot;expandable&quot; current=&quot;-1&quot;&gt; &#10;   &lt;p class=&quot;color-body light-text&quot;&gt;Apple CEO Tim Cook presents new products, including new Macbook laptops, during a special event at &lt;span class=&quot;plus&quot; data-ga-track=&quot;caption expand&quot;&gt;... [+]&lt;\/span&gt;&lt;span class=&quot;expanded-caption&quot;&gt; the Brooklyn Academy of Music, Howard Gilman Opera House October 30, 2018, in New York. (Photo by TIMOTHY A. CLARY \/ AFP) (Photo credit should read TIMOTHY A. CLARY\/AFP via Getty Images)&lt;\/span&gt;&lt;\/p&gt; &#10;  &lt;\/fbs-accordion&gt; &#10;  &lt;small&gt;AFP via Getty Images&lt;\/small&gt; &#10; &lt;\/figcaption&gt; &#10;&lt;\/figure&gt; &#10;&lt;p&gt;It\u2019s traditional for companies to wait for new features and marketable technology to be added to a product before launching an updated product. It\u2019s also traditional to offer customers the best experience possible. &lt;a href=&quot;https:\/\/www.thurrott.com\/mobile\/mac-and-macos\/161865\/apple-finally-admits-macbook-keyboard-design-flaw&quot; target=&quot;_blank&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.thurrott.com\/mobile\/mac-and-macos\/161865\/apple-finally-admits-macbook-keyboard-design-flaw&quot; rel=&quot;nofollow noopener noreferrer&quot; data-ga-track=&quot;ExternalLink:https:\/\/www.thurrott.com\/mobile\/mac-and-macos\/161865\/apple-finally-admits-macbook-keyboard-design-flaw&quot;&gt;Apple has known of the keyboard issue for some time&lt;\/a&gt;, and now has a solution. When the 16-inch MacBook Pro belatedly solved the problem, that was the moment or Apple to release an updated keyboard on the 13-Inch MacBook Pro and MacBook Air.&lt;\/p&gt; &#10;&lt;p&gt;It has been three months since the working keyboard debuted on the more expensive 16-Inch MacBook Pro. It\u2019s well past the time for Apple to be offering that keyboard across the full MacBook range.&lt;\/p&gt; &#10;&lt;p&gt;&lt;a href=&quot;https:\/\/www.forbes.com\/sites\/ewanspence\/2019\/10\/19\/apple-macbook-pro-dead-steve-jobs-tim-cook-replaced-iphone-icloud-macos-ios-success\/&quot; target=&quot;_self&quot; class=&quot;color-link&quot; title=&quot;https:\/\/www.forbes.com\/sites\/ewanspence\/2019\/10\/19\/apple-macbook-pro-dead-steve-jobs-tim-cook-replaced-iphone-icloud-macos-ios-success\/&quot; data-ga-track=&quot;InternalLink:https:\/\/www.forbes.com\/sites\/ewanspence\/2019\/10\/19\/apple-macbook-pro-dead-steve-jobs-tim-cook-replaced-iphone-icloud-macos-ios-success\/&quot;&gt;&lt;em data-ga-track=&quot;InternalLink:https:\/\/www.forbes.com\/sites\/ewanspence\/2019\/10\/19\/apple-macbook-pro-dead-steve-jobs-tim-cook-replaced-iphone-icloud-macos-ios-success\/&quot;&gt;Now read how Steve Jobs\u2019 vision of the MacBook is no more\u2026&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt; &#10;&lt;div id=&quot;&quot;&gt;&lt;\/div&gt;\">\n<p class=\"speakable-paragraph\">Would you buy a new MacBook Pro today?\u00a0<\/p>\n<p>I suspect most people would be happy to buy the 16-Inch Macbook Pro, but would avoid the other models. For all of the advances in performance, battery capacity, and new screen technology, the 16-inch MacBook Pro had one key feature that every reviewer was careful to note. A working keyboard.<\/p>\n<p>When will Tim Cook\u2019s Apple offer a similar breakthrough feature to the rest of Apple\u2019s laptop range?<\/p>\n<figure class=\"embed-base image-embed embed-0\" role=\"presentation\">\n<div>\n  <img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5de44d6e755ebf0006fbe825\/960x0.jpg?fit=scale\" alt=\"Apple Recalls Approximately 500,000 15-Inch MacBook Pro Computers For Fire Hazard\" data-height=\"2898\" data-width=\"4032\"\/><\/div><figcaption><fbs-accordion class=\"expandable\" current=\"-1\"><\/p>\n<p class=\"color-body light-text\">CORTE MADERA, CALIFORNIA &#8211; JUNE 27: The MacBook Pro laptop is displayed at an Apple Store on June <span class=\"plus\" data-ga-track=\"caption expand\">&#8230; [+]<\/span><span class=\"expanded-caption\"> 27, 2019 in Corte Madera, California. Apple announced a recall of an estimated 432,000 15-inch MacBook Pro laptops due to concerns of overheating batteries that could catch fire. The recall is for 15-inch MacBook Pro laptops sold between September 2015 and February 2017. (Photo by Justin Sullivan\/Getty Images)<\/span><\/p>\n<p>  <\/fbs-accordion><small>Getty Images<\/small><br \/>\n <\/figcaption><\/figure>\n<p>For many people the MacBook Pro, and particularly the applications and services that run on their MacOS powered laptop, are \u2018mission critical\u2019 parts of their personal or business life. They can\u2019t move to\u00a0another platform. There may be other factors contributing to this lock-in as well, including Apple\u2019s own add-on services such as Apple Music and Apple TV+ as well as the tight integration of the iPhone and iPad.<\/p>\n<p>In short, switching away from the MacBook Pro or a MacBook Air is simply not an option.<\/p>\n<p>Which means that the ongoing issues with the butterfly keyboard and its high failure rate\u00a0continue to frustrate users. Although Apple has acknowledged the issue and offers a service program with a free repair or replacement keyboard\u00a0(and an uncertain time estimate for repairs), Apple continues to sell new MacBook machines with the troublesome keyboard. As late as July 2019, Apple updated the popular 13-Inch MacBook Pro but retained the butterfly keyboard.<\/p>\n<p>This approach started to change at the end of last year, as the new 16-Inch MacBook Pro arrived, and features a return to the scissor switch style keyboard used before 2015 &#8211; albeit labeled the \u2018Magic Keyboard\u2019.<\/p>\n<p>Yet those who purchased the 13-inch MacBook Pro still have no option but to buy a laptop with a booby-trapped keyboard. With a new model expected at some point this year &#8211; WWDC 2020 in June is a likely but not guaranteed date &#8211; those looking for a replacement laptop are faced with spending top dollar on an inferior product.\u00a0<\/p>\n<p>A small thought experiment. Imagine if the iPhone had similar systemic issues issue with the touchscreen digitizer (e.g. that incorrectly calibrated inputs,\u00a0fail to register inputs, or assuming there were double inputs). Imagine if this had started with the iPhone 6S and that Apple had tried a number of fixes and the best answer it could give you was \u2018we\u2019ll replace your screen for free if it breaks\u2019?<\/p>\n<p>Do you think Apple would be happy to put its customers through that?<\/p>\n<p>Then why is it acceptable for customers of the MacBook, MacBook Air, and MacBook Pro to be put through that?<\/p>\n<figure class=\"embed-base image-embed embed-1\" role=\"presentation\">\n<div>\n  <img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/1055485782\/960x0.jpg?fit=scale\" alt=\"US-APPLE-COMPUTER\" data-height=\"3712\" data-width=\"5568\"\/><\/div><figcaption><fbs-accordion class=\"expandable\" current=\"-1\"><\/p>\n<p class=\"color-body light-text\">Apple CEO Tim Cook presents new products, including new Macbook laptops, during a special event at <span class=\"plus\" data-ga-track=\"caption expand\">&#8230; [+]<\/span><span class=\"expanded-caption\"> the Brooklyn Academy of Music, Howard Gilman Opera House October 30, 2018, in New York. (Photo by TIMOTHY A. CLARY \/ AFP) (Photo credit should read TIMOTHY A. CLARY\/AFP via Getty Images)<\/span><\/p>\n<p>  <\/fbs-accordion><small>AFP via Getty Images<\/small><br \/>\n <\/figcaption><\/figure>\n<p>It\u2019s traditional for companies to wait for new features and marketable technology to be added to a product before launching an updated product. It\u2019s also traditional to offer customers the best experience possible. Apple has known of the keyboard issue for some time, and now has a solution. When the 16-inch MacBook Pro belatedly solved the problem, that was the moment or Apple to release an updated keyboard on the 13-Inch MacBook Pro and MacBook Air.<\/p>\n<p>It has been three months since the working keyboard debuted on the more expensive 16-Inch MacBook Pro. It\u2019s well past the time for Apple to be offering that keyboard across the full MacBook range.<\/p>\n<p><em data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/ewanspence\/2019\/10\/19\/apple-macbook-pro-dead-steve-jobs-tim-cook-replaced-iphone-icloud-macos-ios-success\/\">Now read how Steve Jobs\u2019 vision of the MacBook is no more\u2026<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.forbes.com\/sites\/ewanspence\/2020\/02\/22\/apple-must-address-macbook-pros-biggest-failure\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Would you buy a new MacBook Pro today?\u00a0 I suspect most people would be happy to buy the 16-Inch Macbook Pro, but would avoid the other models. For all of the advances in performance, battery capacity, and new screen technology, the 16-inch MacBook Pro had one key feature that every reviewer was careful to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":207622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[25808,131772,77905,131774,131773,131775,80758,62460,128020,64686,64689,64195,117727,25671,4205,112363],"class_list":["post-207621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-world","tag-apple","tag-apple-macbook-pro-macbook-air-butterfly-keyboard-scissor-switch-failure-replace-delay-mistake","tag-broken","tag-butterfly-keyboard","tag-catalina","tag-delay","tag-failure","tag-macbook","tag-macbook-air","tag-macbook-pro","tag-macos","tag-magic-keyboard","tag-replace","tag-tech","tag-technology","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/posts\/207621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/comments?post=207621"}],"version-history":[{"count":0,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/posts\/207621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/media\/207622"}],"wp:attachment":[{"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/media?parent=207621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/categories?post=207621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hameed.nwar.uk\/sa\/wp-json\/wp\/v2\/tags?post=207621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}