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Google is cracking down on apps on the Google Play Store with the most obnoxious ads. The company today announced it had removed \u2018nearly 600\u2019 apps from the Play Store \u2013 banning them from monetizing ads too \u2013 for their disruptive advertisements.<\/p>\n
Specifically, Google says that \u201cdisruptive\u201d\u00a0ads are those that are displayed to users in \u201cunexpected ways\u201d such as when ads show up when you\u2019re not actually using the device, or if you get a surprise full-screen ad when trying to make a phone call, unlocking your phone, or otherwise.<\/p>\n
Compared to Apple\u2019s App Store, the Google Play Store is often seen as less secure; its app review process is less stringent than Apple\u2019s, which is known to frequently deny new apps and updates. So though \u2018nearly 600\u2019 is but a tiny portion of the roughly 3 million apps on the Play Store, its a reassuring bit of enforcement by Google.<\/p>\n
Moreover, it\u2019s only the beginning, according to Google. Pain-in-the-butt developers are always finding new ways to mask disruptive ads, but Google says it\u2019s developed new technologies to help discover such trickery. For example, the company says a new machine-learning approach to detect when ads are shown out of context is what led to today\u2019s enforcement. Here\u2019s to fewer disruptive ads going forward.<\/p>\n
\n \n Read next:<\/b>
\n on Google Security Blog<\/span>
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