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Boris is the wise ol\u2019 CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech \u2014 from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter!<\/em><\/p>\n There\u2019s a woman in my neighborhood who I\u2019ve never seen on foot. She has roller skates, and wears them everywhere. She wears them when she drops her kids off to school, does her grocery shopping, and, I assume, also\u00a0to work.<\/span><\/p>\n She definitely stands out, and it always puts a smile on my face, because why wouldn\u2019t you always wear roller skates? They make getting around easy and fun. Why walk?<\/span><\/p>\n But recently I realized\u00a0maybe she doesn\u2019t always wear her roller skates, I just only recognize her with her roller skates on. Maybe when she wears normal shoes, she\u2019s just not as distinctive and doesn\u2019t stick out.<\/span><\/p>\n Now imagine going to a conference, and mingling with 20,000 attendees. Imagine most of them wearing grey sweaters and\u00a0grey pants or skirts. How are you going to remember them?<\/span><\/p>\n I used to know a guy who would always wear the same funny little hat to any event or party he would go to. I could look at a sea of people, and recognize him at the back, 300 meters away from me. He stood out, and it was super easy to remember him. You don\u2019t necessarily have to wear a funny hat, but it does help to stand out from the crowd, and think about how you want people to remember you.<\/span><\/p>\n And for when you have trouble remembering other people, here\u2019s a\u00a0little trick for recalling people\u2019s names; you take their name and associate a color, event, or item to it. A man named Bill can be combined with \u201cblue\u201c:\u00a0\u201cBlue Bill.\u201d\u00a0A woman named Kelly becomes \u201cCasual Kelly.\u201d\u00a0Boris could be \u201cBoris the Beast,\u201d if that helps you remember me.<\/p>\n A lot of people probably already subconsciously use this method to remember you, but you can help them out, like my friend with the hat. If you wear something distinctive it will help them tie your name to a visual clue. So for our conference feel free to wear your favorite colorful sweater. Or your favorite hat. Or your roller skates.<\/span><\/p>\n Can\u2019t get enough of Boris? Check out his older stories here, or sign up for TNW\u2019s newsletters below:<\/em><\/p>\n \n Published February 17, 2020 \u2014 13:00 UTC\n <\/p>\n<\/p><\/div>\n