Earlier this week it was reported by a number of media outlets that Margot Robbie\u2019s DC Comics film Birds of Prey and The Fantabulous Emancipation of One Harley Quinn<\/em> had been retitled by Warner Bros. in the wake of its poor opening weekend box office.<\/p>\n CNN, The Independent, and Metro were among the outlets to publish stories that said the film had been retitled \u201cHarley Quinn: Birds of Prey\u201d after the film debuted to a disappointing $33 million (\u00a325 million) in North America. It\u2019s the lowest opening for a film based on a DC Comic property since Jonah Hex <\/em>posted $5.4 million in its opening weekend of 2010.<\/p>\n The name change was said to have been mandated by the studio in order to raise awareness of Harley Quinn\u2019s involvement in the film, suggesting that Birds of Prey<\/em> lacked the same level of brand awareness with casual punters. And to a certain extent it\u2019s true: most major North American cinema chains including Regal, AMC, Cinemark and Marcus are using\u00a0Harley Quinn: Birds of Prey\u00a0<\/em>in their listings online, ticketing apps, and on marquees.<\/p>\n Read more: <\/strong>Why <\/strong>Birds of Prey<\/strong><\/em> failed to take flight<\/strong><\/p>\n However, industry paper Deadline says the film\u2019s title hasn\u2019t been changed at all, and that all marketing for the film still retains the full title: Birds of Prey and The Fantabulous Emancipation of One Harley Quinn.<\/em><\/p>\n Instead, the report explains that \u201ca display change was suggested to exhibitors by Warner Bros. distribution to help with SEO (search engine) optimisations, searches and ticket reader boards.\u201d<\/p>\n![\"Odeon's](\"http:\/\/ww-vb.mine.nu\/w108\/wp-content\/uploads\/2020\/02\/Birds-of-Prey-hasnt-had-a-title-change-despite-recent.png\")