We have no idea when it\u2019ll happen, but Sony will soon unveil the PlayStation 5 in all its glory. And when that launch event takes place and we finally learn everything there is to know about the PS5 and its unique features, then Microsoft will counter with its own Xbox Series X reveal. Or we could be in for a significant surprise, and Microsoft could be the first company to give gamers actual specifics beyond the generalities both companies offered bout their next-gen products. We have no way of knowing, as neither company has announced any official press event at this time. But Microsoft does have \u201cbold\u201d moves planned in its effort to steal you away from the PS5.<\/p>\n There\u2019s absolutely no question who won the last PlayStation vs. Xbox war, and Microsoft can\u2019t afford to deny it. Sony sold close to 110 million PS4 units since 2013, while Microsoft only moved about 50 million combined Xbox One models during the same period.<\/p>\n \u201cLet\u2019s face it, we\u2019re not in the market position we wanted to be in this last generation. I don\u2019t think we\u2019re going to get to disrupt and grow our business just doing what we\u2019ve always done. Let\u2019s go try to do new things,\u201d Xbox chief Phil Spencer told GameSpot<\/em>. He was actually explaining Microsoft\u2019s surprising decision to reveal the Xbox Series X name and design during The Game Awards in December.<\/p>\n That was totally unexpected, and the result of a pushy marketing exec who dared to think different. \u201cWe made the decision \u2026 the decision was actually really pushed forward by one of our marketing leads, and she\u2019s awesome, and she just stood up in a room, and she said, \u2018We should go do something bold. Something we\u2019ve never done before,’\u201d Spencer recounted.<\/p>\n He warmed up to the idea, and the Series X announcement worked for Microsoft, moving the conversation away from the PlayStation 5. Before the Series X reveal, we actually told you how Microsoft was losing the buzz battle with Sony. Not only did we have a name for the new PlayStation, but the console was featured in several leaks, giving Sony a significant lead over Microsoft in terms of hype. Meanwhile, the 2020 Xbox was only known as Project Scarlett.<\/p>\n Going forward, Microsoft plans additional \u201cbold\u201d moves to lure in customers. \u201cI like trying something bold. I\u2019m really happy with the way it played out and the response from the fans,\u201d Spencer said. \u201cBut every decision we make between now and launch, we\u2019re trying to think about things in a different way. Some of them we\u2019ll get right. Some of them we won\u2019t. But we\u2019re definitely not going to be meek. We\u2019re going to be bold in what we\u2019re trying to go do.\u201d<\/p>\n That sounds great in theory, but we don\u2019t know what that might mean in practice. A bolder Microsoft might be exactly what gamers need in the upcoming PS5 vs. Xbox Series X console war.<\/p>\n \n\tImage Source: Microsoft<\/span><\/span><\/p>\n \n\t\tChris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he’s not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that’s not necessarily a bad thing.\t<\/p>\n<\/div><\/div>\n![](\"http:\/\/ww-vb.mine.nu\/w108\/wp-content\/uploads\/2020\/01\/Massive-leak-says-PS5-is-better-than-the-Xbox-Series.jpg\")
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