Avengers: Endgame<\/em> managed to become the highest grossing film of all time because it was a spectacular, communal event that audiences knew they had to leave their house to experience, according to Joe Russo.<\/p>\n Russo, who co-directed the blockbuster alongside his older brother Anthony, made this explanation to The Hollywood Reporter, remarking, \u201cWe have to look to ourselves to provide the right kind of entertainment to get people to come out of the house. It’s more competitive than it’s ever been.\u201d<\/p>\n Read more:\u00a0<\/strong>Joker\u00a0<\/strong><\/em>sets Oscar record<\/strong><\/p>\n \u201cI think [audiences] want new and interesting concepts. They want it presented in a way that feels spectacular and worthy of walking out the door and sitting in a theater. They want a communal experience.\u201d<\/p>\n \u201cI think Endgame <\/em>was reflective of that as a communal experience that you couldn’t get in your house: the screaming and the cheering and the communal crying and the communal laughter.\u201d<\/p>\n![\"Director](\"http:\/\/ww-vb.mine.nu\/w108\/wp-content\/uploads\/2020\/02\/Why-Avengers-Endgame-was-so-popular-according-to-Joe-Russo.jpeg\")