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February\u2019s box office will see big tentpoles \u2014 particularly \u201cBirds of Prey\u201d and \u201cSonic the Hedgehog\u201d \u2014 try to keep up with January\u2019s brisk start. But these films will also provide hints\u00a0 as to how much the February moviegoing market has been transformed two years after \u201cBlack Panther\u201d redefined how much success a film can yield at this time of the year. For now, analysts are keeping expectations optimistic but reasonable. Exhibitor Relations\u2019 Jeff Bock predicts February 2020 will see much better numbers than last year, but that none of the films on the slate will do as well as \u201cBlack Panther\u201d in 2018 or fellow February superhero release \u201cDeadpool\u201d two years earlier. \u00a0That includes \u201cBirds of Prey,\u201d which Warner Bros. is hoping will turn Harley Quinn into DC\u2019s answer to Wade Wilson. \u201cIf the reviews are really good, there\u2019s a chance that \u2018Birds of Prey\u2019 overperforms and has an opening weekend of $70 million or more. But right now, the audience tracking isn\u2019t showing the kind of interest that \u2018Deadpool\u2019 or \u2018Joker\u2019 had, and those are the gold standard for R-rated superhero films,\u201d Bock said. \u201cGranted, this is a film with a $100 million or so budget, and it…<\/p>\n
Read original story Can February\u2019s Box Office Hit New Heights Without a \u2018Black Panther\u2019 or a \u2018Deadpool\u2019? At TheWrap<\/p>\n<\/div>\n