Today Samsung released a bit of info on the Samsung Galaxy Fold, suggesting in the process that the release of this device marks the \u201cbeginning of a new era in mobile technology.\u201d Samsung seemed to want to make it clear that they weren\u2019t just releasing another new phone, but a new type of device that\u2019ll change the industry. At the same time, Samsung seemed to wish to reassure potential consumers that even though this device is new, the Android ecosystem with which it works is more than just robust \u2013 it\u2019s been prepared for this device quite specifically.\n <\/p>\n
Android 10 for Foldable Devices<\/h2>\n
We knew at almost the same time as Samsung first introduced the Galaxy Fold\u2019s display technology (Infinity Flex) that Google was and had been working with Samsung on Foldable Device-optimized Android software. This optimized environment would appear in Android 10, the version of Android that was released out of beta just this past week.\n<\/p>\n
Samsung and Google began to \u201cset up test labs in cities across the globe\u201d starting around the time Samsung first introduced the world to the Infinity Flex Display at SDC 2018. These labs were in place to \u201cwork with and encourage\u201d partners and developers to work with the Galaxy Fold and the Android ecosystem (for foldable devices).\n<\/p>\n
\u201cTogether with ecosystem partners like Samsung, we have the opportunity to deliver an entirely new user experience that could transform the way we use our smartphones<\/strong>,\u201d said Sagar Kamdar, Director of Product Management for Android at Google.\n<\/p>\n ES Chung, EVP and Head of Software and AI, Mobile Communications Business at Samsung Electronics said that the company\u2019d made \u201ccategory-defining hardware\u201d<\/strong> with the Galaxy Fold. Chung also said that the Galaxy Fold had Samsung working with \u201cmajor partners\u201d in order to create a \u201cbrand new mobile experience\u201d and \u201cfoster an ecosystem\u201d in which users had access to all the best apps and services.\n<\/p>\n \u201cThe new Samsung Galaxy Fold has the potential to usher in a new era of design,<\/strong> and it will be exciting to see what new use cases a foldable experience will unlock for users,\u201d said Marc Shedroff, Vice President, Business Development, Facebook.\n<\/p>\n Also on the list of big brand names working with Samsung that lent their name to the launch were iHeartMedia, Microsoft, Spotify, Twitter, and VSCO. These brand representatives lent a positive word for the launch of the device and made sure to pump their own apps in the process.\n<\/p>\n BA Winston, Global Head of Digital Video Playback and Technology at Amazon Prime Video, also suggested the device had big potential. \u201cBringing the Prime Video app to the Galaxy Fold will give customers a new way to experience Amazon Originals<\/strong>,\u201d said Winston.\n<\/p>\n Per Samsung, \u201cthese top applications and services and many more are now available in the Android ecosystem for the Galaxy Fold in the Google Play Store and Galaxy Store.\u201d In other words: Samsung is not only confident in the launch of the hardware, they\u2019re ready to roll with the essential software users want \u2013 right now! Have a peek at the timeline below to see fan reactions to recent resets of preorders for this device in the USA.\n<\/p>\n<\/div>\n![\"\"](\"https:\/\/edge.slashgear.com\/wp-content\/uploads\/2019\/09\/galaxy-fold-1.jpg\")
<\/div>\nBig endorsements by partners<\/h2>\n